How can small and medium sellers improve their store traffic without a single swipe?

Top strokes: Total tactic

Title optimization

What's the title? The title is the mall, your title is your merchandise to sell the mall, your title good, your mall big, you have business to do. Therefore, title optimization has always been the key to the Taobao store. Small sellers must avoid hot words, such as the big flow of coats and very abstract words, as far as possible to select long tail keywords. In the end, do the optimization must be clear from the positioning and status quo, pragmatic point, do not take tofu improper dry food. Title Optimization one week at the mercy of doing once, the first priority is not to bring traffic words, replace these, put on new and other next week to see the role. Title optimization is not solve everything, taobao keyword is always changing, so even if you ask a master to optimize for you, you do not grasp the same trick is useless. Other, if there is no popularity of the brand, your title keyword can be omitted, as for the title of space, without prejudice to the reading and understanding of the premise can be cut.

The second trick: Broken Sword style

Top and bottom shelf moments

The upper and lower shelf time to advocate or choose a better software. The golden period of the upper and lower frame is: 9:00-12:00; 13:30-17:30; Night 19:00-23:00. It is important to note here: If you are a small seller, there is no need to compete for prime time, you see how many people on the shelves at this moment? How many wonderful treasures are there? Ask yourself, have you ever competed? If the competition is not as good as the second, the selection of competition less trade more time on the shelves. If you are only in the daytime online and the night is not on the line, then your treasures will not be in the night on-line, to prevent customers from consulting your store no one's situation.

The third trick: Broken knife type

Window referral to hundred percent use

Not all the windows are used, it is called hundred percent use. First of all, choose your key outstanding treasures long time window referral, sales of the treasures must be a long time to participate in window implementation, as the key drainage treasures. Secondly, the remainder of the treasure will not be introduced, in accordance with the priority to introduce the principle of the next treasure to recommend. Third, the treasure in a week time scattered to be uniform, not today all is this kind of, tomorrow all what kind of. Finally, there is a point to be particularly focused on: that is, every day after waking up, and every day before bedtime, check out the window has all the use.

Four strokes: Broken gun type

Catch the key to the treasure release

It seems to me that we do not understand the same thing, some people may say that I am. Yes, how to publish the treasure? About the release of treasures, in detail refers to the treasure image, description, characteristics and so on. For the small sellers let us make beautiful image is not very likely, so we have to make a way. Taobao there are many beautiful images, buyers will question is not PS, we can be outstanding our treasures, that is, what we see is the income, you are in fact, the image must understand, can not be beautiful, but must be beautiful and generous. Simply say the contrasting mediates. Promotional sales information-the store has been involved in the protection of the return of support returns and so on--buyer evaluation--treasure quality details of the real picture--the authenticity of the comparison--real real film-buyer evaluation--concluding remarks. Features are the top of the treasure of the column, such as the length and width of the treasure, materials and so on, trial crowd. Here is a criterion, in line with the principle of down-to-earth as far as possible to write, can write more, do not write less.

Five strokes: Broken Whip type

Taobao activities

The activity of Taobao, one of my idea is, can on as far as possible, a lot of activities originally not so difficult, you look at the process trouble, originally you try to really very simple, many activities gate is not high, sales request from a way to satisfaction. Pragmatic said, registration you have to think about the cost of doubt, open Taobao plainly that is to make money, the loss of a lot of what is the meaning? What's the use of high credit and no money? Other must pay attention to the success of the successful registration of activities in the future, the flow will be very large, customer service response time, delivery speed, etc. must think into, to avoid the end of the activity, due to lack of pre-preparation of the dynamic scoring lower, so that pound foolish. Or that sentence, the clerk before want to understand, to be pragmatic. About the small sellers, 9.9 mail This activity is good, higher than 9.9 yuan, unless your treasure is very strong, otherwise the role is very small, advocated the internal strength to do a good job in the participation activities, to know that these traffic to do perhaps let the purchase of more people, participate in several times, this treasure is your traffic burst. -px%x1 C6 '

Six strokes: Broken rope Type

Off-site implementation

Out-of-the-way is the kind you do not spend money on. For example, Baidu know, QQ, Weibo, and so on. Detailed how to operate this kind of post many, I will not ink. Drainage outside the station may be a comparison of rough and inaccurate flow, this demand you do a moment in the future from an analysis, what path has a role, the path of action will be increased input, the path of no action can think of abandon. I want to emphasize that this kind of implementation is slow, must insist, do not advertise content too much, cause disgust. The first referral Baidu know, Weibo, QQ space and so on, can be announced in Taobao again imitation an empty purse yesterday.

Seventh strokes: Broken palm type

Grasp the degree of treasure preservation and browsing quantity

It is well known that the amount of treasure and the amount of visitors to the collection represents the popularity of the treasure, and popularity is one of the goals of the ranking. So we are particularly prompted, do not go to brush what flow, for example, the preservation of the treasure 10,000, the amount of 20,000, volume 100, you think this treasure will become popular treasures? Taobao's treasure ranking is an inductive index, see a lot of things, if your treasure attributed to a certain kind of see the value of a sudden rise, not only the same rank, but will be destructive enthusiasm. A lot of things to grasp the control, useless preservation is useless, please do not intentionally to the preservation of the amount of high, deliberate is useless, make very hard from a, high also hit the foot from a.

The eighth trick: Broken Arrow Type

Shop Decoration

Some products are not required to decorate the shop, such as tape, electrical things and so on. But most of the goods are demand decoration, such as clothing, shoes and hats, office supplies, children's products, food, electronic goods and so on. About the decoration of the shop? I think there are conditions to buy a suitable template for the use of a good, from a school decoration bar fee time, of course, this varies from person to person. If the shop is doing preferential activities, it is necessary to show your activities on the homepage with a large space, and to show your special offer in detail page of each treasure. Decoration is a key is the treasure classification, as far as possible to do all, for example, according to the style, men and women, price, style, etc. to classify, the more detailed the better.

Nineth strokes: Broken air type

Related sales

Related to the sale of the best position is the beginning of the treasure some, that is in the top of your treasure position, the number of related sales more, to make many customers will be very bored, because the customer is to see this treasure come in, you show many other customers do not necessarily love, you get more than the lily directly go away. Therefore, the best not to surpass 6, can choose 4 related sales plus 2 buy this form. Related to the sale does not advocate only a set of templates, that is, not all the relevant sale of the treasures are the same, so fundamentally does not play a role. For example, you sell menswear, this treasure is a coat, you can relate to clothes shirts, etc., if you are selling shoes, no other treasures, you this treasure is slippers, then you are related to other styles of slippers, do not do the same.

Here at last to say two words, the top sentence, do not accumulate Kuibu no so thousands of miles, the second sentence, do not say abandon. Do not necessarily have a great effect, but you do not do, you will be eliminated! Big sellers have the money to supply, they are struggling to catch free traffic, we small sellers have no money without the supply if not grasp, the results can be really people eat meat you can't even drink soup.

How can small and medium sellers improve their store traffic without a single swipe?