How can we avoid excessive website optimization?

When a website has the following features, it is likely that the search engine considers it to be over-optimized, so it is possible to be punished and downgraded by the search engine;

1: keywords can be optimized on the page, such as the title tag, H tag, internal text link, image, alt attribute, the first text of the page, and body content, keywords can be highlighted.
2: We all know that external link text is very important, so external link text uses a single target keyword.
3: As we all know, the links to high-weight and high-Pr websites are very important.
4: The text of the external link is highly consistent with the page title and H1 label.
5: External links are crucial to the ranking of websites. Seo personnel launched an attack on the construction of external links within a short period of time, resulting in rapid growth of internal and external links in a short period of time.
After a website has been optimized for all of the above areas, I believe it is not far from over-optimization. Of course, if the content of a website is of high quality, and the user needs and experience are all in the same industry, it should not be a problem. Otherwise, these over-optimized operations are often the culprit that causes search engines to punish websites.

The penalty caused by over-optimization may cause a full decline in keywords. If the keyword ranking of the website declines and the real cause cannot be analyzed, it may also be one of the reasons for over-optimization. Seo workers should better understand that in order to prevent their optimized websites from being punished for over-optimization, they should not be too hasty in daily optimization work, and master the balance of optimization work. Generally, there are many changes in the title, H tag, text link, and other places on the webpage. do not overlap too many keywords. The overall website optimization level should be reduced to the minimum Phenomenon of "over-optimization, this makes the search engine feel "natural ".

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