How can we enable baidu to include popular keywords on your website?

Baidu's popular keywords can bring a lot of traffic, which is obvious to all. Look at Baidu indexes, such as shelves and mobile phones, which search for over million items a day. Now SEO tutorials are "education". When selecting optimization keywords, we should select long-tail words, not popular or partial words (sometimes popular ). This should be suitable for optimization to avoid fierce competition.

This is actually a problem. Why? SEO aims to get the love of search engines, let him like you, love you, put you in a prominent position-before the ranking, let you get traffic, let users access your site. But if SEO is just to bring a little bit of traffic, there is really no need to do it. Maybe it is necessary for a newbie to do so.

So how can a novice become a veteran? How can new users optimize popular keywords? Looking at the online tutorials, it seems that they are not completely transparent.

Today, I am not ashamed to be SEOR. I just want to point it out ~

Recently, I was busy optimizing a shelf company and thought a lot about it. As soon as I got started, I tried to diagnose the Company's shelf website www.njbthj.cn. After reading it, I found that the home page of the website is a FLASH boot page. In general SEO theory or suggestion, it is not suitable for optimization. It is best to remove the call information. However, I think that the real SEO is not just a charming and search engine, but a perfect or "optimized" website under the evaluation of the search engine's indexing results, including the structure, content, and links. Therefore, I don't want to remove FLASH, but instead use JS to call it. There is a problem here. There may be a saying in the SEO manual. It is best not to use JS because it will affect the collection. In fact, Baidu and other spiders cannot crawl into JS, but GOOGLE can include them normally. Calling with JS is a way to always filter non-essential content, and AJAX is the best. Anyone who has studied Baidu knows that Baidu focuses on the overall effect of the website. When I optimized the shelves, I processed the homepage export link. In order to ensure that Baidu frequently updates its access to www.wang.com, at the bottom of the homepage, I made a text navigation and listed the content topics of news centers, shelf products, and other websites one by one. In order to allow users to easily contact enterprises, I also briefly described the main products, services, and contact information. In fact, we are also controlling the layout and frequency of shelf keywords, which cannot be too obvious. Otherwise, the user experience will be affected.

The internal pages of the shelf website are relatively simple, listing product categories, news, and so on. Some words that cannot be used as keywords are made into images and try to make them appear less frequently. Baidu generally uses titles for Word Segmentation. If there are too many or too many words, the ranking will be affected.

Next, let's talk about the importance of titles to popular keyword indexing.

Baidu has always taken a fancy to its title. This is the center. The main idea is to tell users and search engines what your website is. Of course, spider robots are incapable of thinking. They must be analyzed according to a specific program. Through the analysis and summarization of many cases, we can see that the title has an important impact on the search ranking, especially the popular keyword optimization.

The second is the external chain. This is really important. Some time ago, I had a website homepage listing K in a keyword result. I was puzzled. I didn't add any external links or modify the page. Every day, there were still updates. Why did I give K my homepage? No problem was found after checking the link. However, I took another step: blocking all the links on my website. It will be restored in a few days. In summary, Baidu's judgment is slow. When adding links to a friendship, you should pay attention to the history of the website. Baidu does not necessarily measure the weight as it is now. It also shows the influence of external links on rankings. What is the relationship between popular keyword optimization and this? This is not about weight, not PR, but about the text and quantity of the imported connections. To optimize popular keywords, the most important thing is to make the popular keywords the title from the very beginning. Other words are not required. First, let Baidu perform word segmentation or indexing by making popular keywords your site index. Of course, the text must be relevant and cannot be irrelevant. After completing the internal work, the external chain guides the spider to crawl and uses popular keywords. It is not necessary to establish a friendly connection to import external links, including posting and commenting. The weight of the outer link affects the ranking of popular keywords, but does not affect the presence of your site in the search results. This is the end.

Another point is SEO. Keep the update frequency. Baidu has to observe the new site for a long time. After this period of time, the ranking will be updated less frequently, with little impact on rankings.

The above is my experience in optimizing the popular keyword "shelf" in the shelf industry. For the new site to optimize the popular keywords, you must first ensure that you can find the site you want to optimize in the results of the popular keyword search, in order to ensure a good ranking.