With the popularization of the Internet in the 21st century, we have had such experiences as Webmasters. Users can access a page of our website through search engines, close the page immediately, and leave the website. The bounce rate is high, which indicates that the website user experience is poor, and the user jumps out when the user goes in. If the bounce rate is low, the website user experience is good, and the user can find the content they need. How to reduce bounce rate to retain users during Website operation?
SEO optimization focuses.
Bounce Rate. Simply put, visitors leave when they arrive at your website and do not browse the second page. This is one of the ways users are dissatisfied with your website.
Reduce pop-up windows
Why should I put the pop-up window on the first point? Nowadays, many medical industries like to make a pop-up window on the content page, which makes users very disgusted. What's more, after the pop-up window is closed, the pop-up window appears several seconds. What do you want to do. For example, if a user searches for "xx hospital" to come into your website page, the pop-up consultation window appears in front of the user. If the user wants to know your website information well, there is no way to close the page, continue searching for the next one. Zhang Yuyu does not recommend that you do not use pop-up windows. The key pop-up windows should be moderate and do not affect the user reading experience. Recommended Practice: add a small window on both sides. If you need to consult, you will naturally click, you can also add a window at the bottom of the line, which will not affect user reading, but also increase the user's viscosity of the website.
Unreasonable layout and content
A user searches for a keyword to go to your page, and the user stays for a long time. After reading this article, the page is closed. The page layout lacks relevance article recommendations.
Zhang Yuyu's blogSet up related reading at the bottom of each article, recommend 3-5 related articles to users, and guess what you like, read at random, and click on popular articles, after reading an article, users can read more relevant articles to provide more extensive value.
Many users search for a keyword to go to a page and find that the title and content of the article are completely different. Some Webmasters like to add a pile of anchor text in the article, and the more they think, the better, these will increase the website bounce rate. Solution: The content of the article should be written based on the title. Try to add more professional content to make the user more persuasive and the article readable. In this way, you can browse more pages on your website, no one is willing to read this article.
The page is too slow to open
The page is too slow to open. It is a problem for your servers and space providers. If users browse your page and wait for a long time before they come out, you will get angry with others, the bounce rate is naturally high. The user does not have much time to wait. If you are a website with images, the whole page will be images, and the server is unstable, do not think that the user can browse your page, which makes the user feel bad. In addition, the website speed is too slow, which is one of the factors that affect the ranking. Therefore, it is rewarding to purchase a stable server and spend hundreds of dollars more. A stable server will increase the website's indexing volume and allow the spider to capture all the pages of the website smoothly.
Intra-site search missing
If your website does not have a search box, a large number of users will be lost. Generally, the search box service is available in the upper-right corner of the homepage, allowing users to search for related words as needed.
Summary
Too many pop-up windows, unreasonable layout and content, slow page opening, and lack of intra-site search all lead to an increase in website bounce rate. Webmasters should pay more attention to content quality and improve the quality,
User ExperienceNaturally, the experience is good, and nothing is a problem, and the bounce rate will be greatly reduced.
