How do 1000 seed users evolve? The most reliable and honest

Introduction : All say everything starts hard, first bucket of gold, the first batch of seed users is the most difficult to obtain. Let's look at how their users are developing.

Millet by digging people

First of all, the great fan economic representative-Xiaomi mobile phone! To dig from a competitor's fan.

Lei June Li Vanchang on many occasions, Millet was the first to do MIUI when the initial group of users are Xiaomi start-up team from the major mobile phone forum one by one to screen, contact and fight, and finally 100 users became the first version of the MIUI of beta experience. Slow work out deliberately, this story may remind many startups boss, must pay attention to the first batch of users, they do not fall from the sky, must be the whole team to dig together.

Another story, 2012 before a browser on-line, in order to collect the first batch of users, sneak into the competition of the fan group, one by one to add friends, and finally put all the users of the competition in the group of fans into the browser's Beta group. That's tough enough!

This case may tell us that there are no shortcuts, and many things seem "dumb".

It's very hard to start with a Twitter-like blog, and it's scary to compare it to millions of fans. I think the first hundreds of is the most difficult, you need to start from a friend colleague, invited him to pay attention to himself, through the QQ group and other social media to sweep users. Slowly accumulate, but when you have the previous fan accumulation, the back will be a lot easier, many fans will take the initiative to pay attention to.

Here's a look at how to develop a seed user, and I'm somewhat similar to him:

Know by acquaintances

The founder Zhou Yuan first adopted the "At情份years" strategy, sending email invitations to friends. In the first two weeks of the launch in 2010, they invited about 200 users, most of whom were friends or colleagues from the founding team, almost all from the IT Business Circle, many of whom were media or industry commentators, and the coterie began to "ask each other questions." But it is difficult to get the invitation code, it is almost completely closed in the initial stage.

When a little open registration, until the number of users reached 2000 people, it appeared lei June, Kai-Fu Lee and other it celebrities, they contributed a variety of high-quality answers, they also because of the purity of the community, the preferred to know as a voice platform. In the first two years of development, we have been using the invitation to register the way to maintain the professionalism of the community, resulting in the formation of the initial batch of seed users. It was not until the registration was opened in March 2013 that it became more widely known that the topic area had grown considerably.

The practice of sending an invitation code is also used by many entrepreneurial teams. For example, a "bubble noodle bar" of the follow-up online programming teaching site (similar to "Codecademy"), they mainly in the relevant forum to find seed users, the first beta stage of the invitation code only 500, but then because of the demand, quickly increased to 2000, 4,000 ...

Any great company, starting from O, any large community, is also starting from 0. Beginning only with intentions, can break the ice, the beginning of the seed users can play the proliferation of the great power of word of mouth, must rely on emotion, your honest and truth is the only reason they go, one to maintain good.

In addition to emotional maintenance, the clear positioning and content quality of our own platform determines their long-term retention and stickiness.

How do 1000 seed users evolve? The most reliable and honest