How do I unlock the new Amazon A9 algorithm?

Every change in the Amazon always in the cross-border circle to set off a storm, the recent A9 algorithm update is also affecting a lot of sellers heart.

The A9 algorithm is the kernel algorithm that Amazon runs, so long as consumers search for goods on Amazon, he has already started using the A9 algorithm, and by analyzing each customer's record of behavior, Amazon can recommend to consumers as precisely as possible the goods they need.


The core of the A9 algorithm

1, from a large number of product "catalogue" to select the relevant results.
2, the ranking of these "most relevant" results are recommended to the user.

Influence factors of A9 algorithm

To enable the fastest and most accurate search for "products to buy", Amazon analyzes the behavior of each customer and records it.

In short, as long as users search for products on Amazon, then users are already starting to use the A9 algorithm, so your product ranking result is the result of the A9 algorithm, want to improve the rankings have to understand the following major factors.

1.Conversion Rate
Conversion rate – This is the impact that Amazon measures on conversion rates. Includes sales rankings, buyer reviews, questions answered, picture size, quality and price.

2, relevancy
Relevance-Relevance includes title, Bullet points, and product description.

3, Customer satisfaction & Retention
Buyer satisfaction and retention-how do you get them to order immediately after they see the product and leave a good comment after the purchase? Buyer retention rates include feedback and order defect rates.

New Adjustment of A9 algorithm

1, search terms weight in the lower, listing other places such as title, selling point, big description A + inside the keyword weight in the higher。
2.Sales weight ratio is getting lower。
3.conversion rate Sales weight ratio is getting higher。
4.The more review the more weight, the higher。
5.the higher the unit price, the faster the ranking rises。

Review policy change

Past: Review average score, the higher the average, the higher the conversion rate.

Now: Amazon no longer affects rankings by listing's review average score. The robot mechanism is introduced, which determines the star rating of your listing according to the following conditions:

1, the review time, the early review weight is greater than the recently left review, the longer the rating the higher.

2.review by customers to praise the more, the greater the weight。 If you have dozens of praise, even if a bad review will not greatly affect your review score, not from 4.5 to 3.5, if your review are not praise or very little that a bad rating on your score is diving type of attack, star plummeted never single.

At the same time, if you praise a lot of points, you can also resist other competitors malicious point of the attack.

3.Review with no VP will minimize the impact on rankings, the previous top reviewer comment weights will also be dropped or even deleted, the VP ranking weight will rise to the highest.

How do I unlock the new Amazon A9 algorithm?