How do travel apps break through the siege?

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The tourism market is big, in the 3rd quarter of 2015 alone, China's online tourism market turnover amounted to 134.874 billion yuan. But no matter how plump the market is, there are always aspiring brave people involved in the game.

Mention the online travel market, Ctrip, poor tour, booking's name immediately remembered in the ear. In particular, Ctrip over the years through the investment and even mergers and acquisitions many such as Yi Long, China Live group, Huayuan travel, cattle, the same way, the sky cruise and so on the cost side and path end, the previous time became where the big shareholder is the cause of work vibration.

? We are all asking, is there a time for new people to enter the market with so much competition? This industry is too big, all the online travel market 2015q3 added 24.8%, added 72.96% yoy. Ctrip, where to go and Q3 's report also shows that revenue plans are being added at a 100%-year-earlier rate, but the margin level is further down, indicating that we are all dedicated to making a profit for the mall plan.

? Although it is now difficult for new players to play Ctrip's usual plan, it is hard to get money into the field of tourism finance. Then, the market segment and operations become the key to surround.

? segment shopping malls, more consumption strength

? Now, the shape is not on the Ctrip can not find the hotel, on the same journey can not be booked on the ticket. The choice method according to the business district, the quotation, the score and so on, each way roughly no difference. Although chatty can make a giant way to earn advertising costs, but Chinese consumers are moving to non-quote-type evolution, constantly added travelers prefer the hotel comfort, environment, characteristics, and even value art ornaments, spa services, shampoo makes such small details.

To be born, the various segments of the app has gradually gathered popularity, such as focus on tourism Hotel mobile app app Development Guilin Rui Extension focus on the tourism industry website Development of Guilin Rui extension . In these ways, information is more gathering, brevity, and the mind is free of distractions. Because the way is now carefully selected goods, so useful to save the time of consumers, but also from a professional point of view to the user guidance, help users easily find relevant information.

Users of this App and website are mostly deep consumer groups in a particular area. This kind of crowd than the usual tourist consumers, in a certain area more consumption, they do not like the dizzying choice.

Scene travel, deal with pain points

? Early heard of a "three km" concept, that is, the attractions may be near the hotel 3 kilometers of the day information gathered to deal with the user on the "first request" days outside the information needs. Due to the meeting in the hotel users, in the end of the meeting in the future do not know what to do, because the leisure vacation to buy the scenic hotel users, but also in addition to the scenic activities outside the information needs. With the scene to deal with user needs, more simple to be accepted.

? Travel Category App is a "three km" concept to do a thorough and accepted by the user for example. They have a "Slow Day" section, and each hotel has a "hotel perimeter" option. Click to enter, the surrounding to meet the "boutique hotel" crowd level of food color play information on the full show today's users.

? Even though it is now dominated by tourism apps , it is not that the future of small and beautiful travel Apps will not be able to surround them. Originally, only in the field of their own deep-rooted, to achieve the ultimate, have their own user base and ecology, as can have their own market and competition advantages. For example, the tourism Appmentioned above, it is to take the hotel as a cut-in to the direction of beautiful days to expand their own user needs, which is in the form of small users of the ecological circle.

With the increasing demand of users ' characteristics, the future may be attributed to the small and beautiful tourist apps.

How do travel apps break through the siege?