How do you choose keywords to make your app keyword more and more?

Many friends in the App Store optimization , will encounter a very headache problem: How to choose keywords? The quality of keywords directly related to the natural download of the app, so we should use scientific methods for your app to choose More, better keywords!

Keywords The most important role is to guide users through the search to find the application, so in the selection of keywords we should from the user's point of view, combined with the characteristics of the app to choose. The following is the ASOTOP1 to introduce several ways to get keywords.

Select Keyword –ASOTOP1

Common methods

In how to do overseas appstore keyword coverage of the article mentioned, the key word is generally by the brand word, industry words, competition word composition, we choose the main source of the key is also these three places. Through the product brand, the industry, as well as the analysis of competing keywords, and our own products to choose the high correlation of words, you can get a lot of useful keywords. However, it is important to be aware of the difficulty and relevance of competition.

Team Imagination

Although the market is the introduction of a lot of keyword Lenovo tools to help us choose keywords, but the tool is only a tool, can never be compared to the human brain. So we can let every member of the team participate in the brainstorming, the person who knows the app most is a member of the development team, can come up with some good keywords according to the features of the app. Finally, verify the heat of these words and search relevance.

Using the Keywords Planner tool

Keywords Planner is googleadwords keyword analysis tool, you can use this tool to get Google on the more popular keywords, although Google and appstore the rules are different, but the user's search habits are similar, So we can learn from Google's key hot words to improve the key words. There are many ways to use Keywords Planner Tools on the Internet, so there is no introduction.

View User Reviews

We all know that the application of the appropriate key words in the keyword will have a positive impact on the weight of keywords, so we can from the application of competitive products to filter out some of the keywords. However, the general amount of user reviews are very large, and the quality is uneven, so if the use of this method is more time-consuming and laborious, if there is enough, you can generally browse the list of competing reviews, perhaps there will be unexpected harvest.

Keyword synonyms

"Synonyms" Everyone is not unfamiliar, the key words also have synonyms. Different users of the idioms are different, if a keyword search heat is very objective, we might as well look at his synonym of the heat how. For example: A travel app keyword can be "travel", the same "travel" is also a good keyword.

Using Search Engines

Said search engine, everyone is familiar with Baidu, Google! See here people may think: The search engine and App store can be the same? As ASOTOP1 has already said, what we need is to count the user's search habits, so even the data from the website can be used for reference to the App Store.

There is also the App store itself "search engine" can also be used, such as AppStore "hot words", and through the search bar can be associated with some key words, but it is important to note that some of the keywords in the association contain some bad keywords, need to have targeted testing.

Summarize

Search by keyword is still the way most people get apps, so keywords are still important in ASO optimization! And how to choose the keyword as the first step of keyword optimization, we need to take seriously. Only high-quality, multi-volume keywords can help the app get more search traffic. If you have any questions about the optimization of your overseas app keyword rankings, please pay attention to ASOTOP1 website!

Note: This article by @asotop1 original hair in http://www.asotop1.com/cn/blog/how-to-choose-keywords, if need to reprint, please indicate source!

How do you choose keywords to make your app keyword more and more?