A lot of people wonder how I'm going to keep writing an article every day, this and my own daily reading some of this book related, every day in addition to reading some of these books, I will go to some questions and answers platform, answer their question, such as: Know, watercress, Baidu know, search outside the question and answer, these are I often go to question and answer platform, In answer to other people's questions, that is, can help others solve problems, but also can cause some of my thinking, I think since others will encounter these problems, then my readers and netizens will also encounter similar problems, I put these topics after finishing, editing. If you write an article, can you help more people, let more people see the article to solve some problems or can produce some resonance, a long time, slowly developed habits, know that 21 days will form a habit, write the article is, I now feel that I should have passed that insistence stage, more is the habit.
Even so, reading and learning every day, believe as I do from the media tatsu people, but also more or less will meet the same problems as me, "thought empty" is not because it can not write out, nor do not want to write, pan from the media era, most of the articles are stereotyped. Take me, usually pay more attention to A5, webmaster House published some about the operation of articles, idle down will go to these platforms to look at this aspect of the article. Before writing an article, think of a sentence, do not know if you notice No. "An ancient article a big copy, will see will copy will not copy." "The pan-author era, everyone can write, but does not mean that everyone can become the author." It's important to do your own work and write your own ideas. It is also the essential quality of every media person.
All right, back to the point.
Yesterday sent a saying: "If I give you a chance to ask a question I answer, what do you want to ask?" ”
Several readers commented: "How do you make money from the media?" "From the future trend of the media?" Wait
From these comments, we do since the media are directed to make money to go, yes, do anything to leave the interest, said that I am not in order to make money that is nonsense, because only the interests of the real can motivate us to carry out the best driving, we all live in reality. I was no exception.
Before a reader asked me: "You do from the media must make a lot of money, right?" ”
I said: "I have not earned a penny so far, do you believe it?" ”
Reader: "No, at least 100,000 or more." Do not make money who do AH! ”
I said: "Believe it or not, why I do not want to make money so quickly, said you may not believe, I am more tempted to the peak of the future." ”
Reader: "When will you be able to reach your peak by insisting on writing articles every day?" Even if you reach the pinnacle of what you call a peak, it's not the same. ”
I said: "Do not know, but every day like you ask me questions about two or three, I will answer them attentively, do my best to help them, they are now every day reading my article, perhaps this is their best feedback to me." Because I do not know what is the peak of the future, so I am not in the short-term interests of temptation, not to make quick money, not junk ads, over time, perhaps follow me more and more people. I told everyone to do from the media do not worry, in fact, is to warn themselves not to worry, I have always believed that: "The more people help, I will get more" although this is not money, I already feel very satisfied. If I open the fee circle now, I dare not say that dozens of people are willing to pay, this mode, I think every day is how to provide them with value, if one day I can not provide them with valuable things when I will create a feeling of guilt to the reader, but also to their own kind of invisible pressure, so for money, I prefer the voluntary reward model.
Before I say how to make money from the media, I'll talk about yesterday's diary, yesterday, the log mentioned understand Daniel, he is currently Conservative said a year to earn 10 million is no problem, understand is that we do from the media, his success we are obvious, we have only seen his success after the brilliant, But ignore his behind the pay, yesterday's diary also has many readers ' comments more controversial, said today's from the media and he is not comparable. As far as I know, know how to write in the circle before the fame is very large, including the current network promotion skills, there are a lot of reference to his ideas. His network base and contacts also became the cornerstone of his diary. And now in the media age, we do not have the opportunity to understand at that time, no connections, no foundation. The so-called dry goods are just a sameness. In today's pan-media era, the pan-author era, we only have to fight the perseverance of the more determined, who's so-called dry more, who more attentively. If you're sure you want to do it from the media, go ahead and I'll talk about trends and ways to make money from the media.
Let's say a few typical examples.
Logical thinking, August 9, 2013 launched the "Most unreasonable in history" paid membership system, 5,000 ordinary members, 200 yuan/per person. 500 hardcore members. 1200 RMB/per person. The 5,500-member quota is sold out for half a day, and 1.6 million yuan is accounted for.
July 2013 Cheng 10,000 of the day's micro-letter ads received 300,000 advertising fees.
November 2013 Ghost Foot Seven double 11 day 7.8W advertising fee.
Subsequently, like the well-known from the media Lou (Pine Brothers), Qin and Wang Tong (Qin Wang) Kang, Zhu Weikun, Feng Dongyang and other people have opened a pay subscription model, there is a great harvest. From these typical examples, what do we see? See is a kind of trust, a kind of follow. See the power of the media.
It's just a model of paying subscriptions and receiving members. This pattern is in contrast to its own influence and trust. It is also the mode that I admire more.
With these predecessors of the case does not mean that the media has no way out, since the media is divided into many kinds, there are many from the media live very moist, according to their own media characteristics and many ways to make money, I have also touched a lot of, such as platform advertising, advertising revenue, public relations, brand implantation, speech, membership system, out of the book, Offline activities and so on. I am here to say a few of the more I have been in touch with several models.
1, from the Media Platform Advertising Commission mode
Like today's headlines, Sohu from the media Baidu hundreds of these media platforms, have opened the advertising division, attracted a lot of people from the media, including me, this model is more suitable for writing from the media to join, the need for a certain kind of writing skills, the intention to write, the article's view of the higher the number of ads divided into more.
2. Play Rewards
Play Reward mode I believe we have heard of it, micro-letter inside the play and Sina Weibo inside the play rewards, micro-letter Play rewards function to adhere to the original article, is still a system invitation to open. Fortunately, however, my micro-credit public platform has been opened to the original and reward function. Each person who wants to play rewards the author, at least not less than 1 yuan, every day to adhere to update the article so that readers resonate, 100 people a day to reward, this is not a small amount of income. The premise is to insist on writing articles, attentively write.
3, Sales of products
This is a game of trust, readers trust you, you sell the product readers will be inclined. Like I was buying the "tyrants towel" of ghost seven sales, this
Scarf, I bought the time is 990 yuan, when the purchase I do not know what things, only know the official price is 1290 Yuan, Ghost foot Seven at the time told about 48 hours without asking the reason for the purchase time, that is, you only need to spend 990 yuan to buy this product, and do not ask what product, I and many ghost foot seven fans like, Resolutely purchase, and I really did not ask what is the product, at that time just think of a kind of support and trust to him, from this thing we can see from the power of the media how big it, trust how important it is. So it's not hard to understand logical thinking when it comes to selling, the fans are crazy.
4, out of the book
Out of the book, this model I recommend, there is the right opportunity I will do so. But the ability to write more than a strong, feel that only from the media platform of the ads are too small, you can publish books, but this requires a very high writing ability. There are also low-cost E-book models, and many microblogging and micro-credit public numbers have sales of electronic books. This mode is available to everyone in the media, you just have to make sure your writing skills pass, not only can you earn money by selling, you will also have a breakthrough in influence.
In fact, there are a lot of ways, I suggest from the media positioning: it is best to only recommend, do not sell, help others to succeed, they will make money, so we are more to create value for others.
These patterns tend not to be single, often mix, for example: recruit members of the way to attract a group of loyal users, and then provide them with online training, or consulting services, such as: some from the media surface appears to be a membership system, but in fact, it is called advertising fee before the model, the first charge of membership fees, Then let the members of the business to send benefits, they do not charge a business sponsorship fee, this way is very smart, the money first earned, and then aboveboard advertising, there will be no objection, because it is to the membership benefits.
Summarize:
In the harmonious whole network marketing, it seems that the fan economic achievements from the media, which is full of emotional marketing, if you are an opinion leader, many opinion leaders can influence the driving of many people, if you recommend each other, the effect is very good.
Since the media people no matter how to make money, as long as the decent survival, and even to the media to make their own business, no matter what, it will be a successful transition from media to business.