Baidu in order to "user experience" and modify the algorithm, killing a large number of "garbage" site, especially Taobao guests almost dead 80%, a lot of the webmaster has been discouraged do not want to go on. And now Baidu aftershocks constantly, there are more sites will be buried, because of this, we want to stick to the future more opportunities and challenges, the survival of the fittest is the natural law, but also the embodiment of the strong. So, as a rebate net such a special site how to be in Baidu Earth epicenter standing not down! Please read this article.
One, Content
Taobao guest content is too easy, the API data is more powerful than the collection, website one on-line is the content of millions, fast food eat more always problems. Taobao customers in the past few years to the Internet to create too much rubbish, search engines have been hitting, but this time means more hard-line. Therefore, the rebate network in search engine rules to survive, the first problem to solve is the content. The first step is to screen out Taobao data. This can use robots.txt to achieve the purpose, the advantage of using robots.txt is not affect the original already included in the page, easy to operate. If it is to modify the program or template, all of a sudden the page has been included in the deletion of the naked, may affect the rankings. If you use the same program as I do, you can refer to the robots.txt of my website. The second step is to add content. Now the rebate network procedures are a lot of mature, generally with article system, such as my return to the PO has a very powerful article module. If your program does not have article modules, it is recommended that you change a program or develop this function, because the content of the article is necessary. There is a good content is also a benefit of the advertising alliance can earn money, I hung is the Baidu Alliance ads, the day IP in 3000, every day can earn 30 yuan, one months of server costs can be offset.
Second, Experience
Website user experience optimization abbreviation UEO, its meaning is the website User Service as the principle, improves the website interface, the function, the operation and so on the factor and obtains the user's affection, through optimizes the website to increase the flow conversion rate. Most of the rebate net is to rely on the flow of SEO, how to retain the first visit to the site visitors it! The most attractive one is probably the return to the benefit ratio. Rebate ratio must be controlled within 90%, because Taobao Alliance to charge 10% of the technical costs, do not do a loss of business. Too high and can not make money, too low and no one will use, the ideal rebate ratio should be in 40%-50%, according to my investigation, the rebate of each major rebate site is around 45%. can also be used for different users to set the rebate ratio, such as ordinary members or members just joined the rebate can be appropriate to a higher point, the introduction of the guests first to say. Next is the website interface, return the net interface to be concise, do not let the user come in cannot find north. Home is best to do a window to remind members how to register, rebate, and so on, do not make too complicated, so that the first time to retain users. There is a functional aspect, although the current rebate program is very mature, but because everyone's program functions are the same need to have their own unique functions. Return to the advantages of the treasure is in addition to Taobao users to provide rebates, but also support Jingdong, when, excellent Amazon and other thousands of shopping malls to provide rebates. We also developed the right mouse button rebate, browser collection rebate, mobile phone rebate application, to provide users with more user-friendly services.
third, outside the chain
A lot of webmaster use outside Chain tool batch to submit a large amount of garbage outside the chain, this is also a lot of sites by K reason, 100 of garbage outside the chain is inferior to a high quality outside the chain, so we do the chain is about quality rather than quantity, then how to get high-quality outside the chain! I use the most is the soft text, because the soft text to obtain the quality of the outside chain is high , lasting, content can not only promote their products and websites, but also to get a lot of outside the chain, as long as the webmaster network such a high platform to publish an article, soon someone reprinted. Many people think that some soft wen is very difficult, in fact, as long as the hands, see, more collection can be written, just start a week to write a, slowly one day can write a, and constantly improve the quality of soft text. If you do not write it, you can write it according to your own understanding and expression in accordance with the original meaning. The most stable outside the chain is a link, and now we do not value the PR value of the exchange link is easier than before, some exchange links skills and points of attention can be Baidu, the number of friends chain is not too much, control within 40, the best text links. There is a more stable is the blog, but the blog needs a long time to train, the number of more to be good, after raising a lot of web sites can be driven instead of one. The above three are free and stable outside the chain method, the blue does not recommend that you buy the link, before because the sale chain accept harm is not small, especially do not go to link trading platform trading, that too dangerous.
Iv. Promotion
Rebate network promotion and other sites to promote the same way, preferably online and offline at the same time. Online can use QQ Group, mail, rafting bottles, forums, mobile phone Bulk SMS, and so on, the main users of the rebate network is 25-40-year-old workers, so the time to mass group for this category of people. Offline promotion will cost a little money, printed cards, DM single clip in newspapers, magazines, and hotels, bars, cafes, internet cafes and other cooperation on their counter. Taobao store can also cooperate with the package to send to the user in the hand, this method is very practical, high conversion rate, recommended use. Baidu down right after the impact on our traffic is not because we have not stopped the promotion, the method is these, you insist. When your brand deep into the user heart, then rely on is word-of-mouth rather than search engine, and gradually out of the search engine is the safest way.
v. State of mind
Do return to the network to maintain a good mentality, not with the face of Baidu and affect their mood, every day to query included, ranking, outside the chain of waste of time, but also write more soft wen, do a more outside the chain. Even if Baidu hair also don't be discouraged, immediately start a second to do a chant! This time Baidu big adjustment, injured many stationmaster's heart, but also lets more stationmaster to raise the hope, as far as I personally, adjusts does not know how many competitors after the adjustment, some even has been plucked a hair not to have left. So, do it by heart, do not give up easily, in this period of time to persevere who is the last winner.
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