How does a Web page jump, search is not considered cheating?

Web page

There is no absolute right, there is no absolute error, this sentence will never be outdated. Many search engine optimization practitioners should be very clear, page jump has been a taboo in the operation of SEO, search engines will have page jump site to be punished. However, Robin can tell you that a reasonable page jump is now not subject to the search engine penalty, but can greatly improve the user's access experience.

In the process of communication with Yahoo China's anti-spam group, we talked about the mainstream spam technique, in which there are page jumps. In the end what kind of page jump to the search engine is more objectionable? In our SEO practitioners, some people are very good at using mass tools on the Internet to leave with its target keyword spam link information, and the target page piled up a lot of keywords, once a certain page quickly get good rankings, They will sell or lease the page to the customer and transfer it to the customer's site page. Yahoo China's anti-spam group is not in favor of the above approach.

And now some sites, the amount of information is relatively large, and they are based on geographical planning, once users visit the homepage of this site, they will be jump to the corresponding geographical theme stations, such as Renren.com is the case.

Many friends have consulted Robin about this situation, will this practice be punished by the search engine? Robin has always believed that respecting the user experience and making them better access to information is never wrong. Yahoo People also told Robin that the practice has no adverse impact on users, is not deceptive, search engines will not be punished.

In any case, Robin still wants a lot of SEO people to take a look at the user's point of view when doing a specific project, which is a sensible approach.