How does Baidu become more socially superior in the new Year?

A lot of people are concerned about "3B World War II", because this war determines the future of the Webmaster optimization direction, in the end is to pay attention to 360 search or pay attention to Baidu search, which are the concerns of webmaster. However, although Baidu has not been at a disadvantage, but did not actively attack. And now the new battlefield of 3B war should be in social search, then how Baidu should play a social war.

Let's take a look at the current Baidu's social action.

　　

First of all, in the search results into Baidu's own SNS community content. This aggregates the user-focused posts in search results, making the search quality rise. However, such socialization does not allow users to see the content intuitively, so there is a lack of.

　　

In the search results to aggregate the content of Sina Weibo, Sina Weibo as China's very popular SNS community, so that the search results live updates, is a good way.

　　After how should Baidu increase the social dynamics of?

For example, we are very familiar with Baidu share, I think Baidu sharing function is not strong enough. For example, Goojje search, there is a "like" button, so that the search results, you can make the user better choice of good content. Of course, the results should only be counted as reference value, but not as a direct basis for ranking. And so the sharing of search can let good news get more people's attention. Baidu has more user base, do SNS will not be a failure.

how Baidu integrates social

Baidu must pay attention to multiple models. Baidu can not abandon the original traditional search engine if it is socialized vigorously. After all, the traditional search engine is the foundation of Baidu. But if in Baidu Search plus a mode, that is, let users choose "SNS mode search" "Traditional search" "Integrated search" so that users have the choice of search, the user experience is very beneficial.

Baidu has to keep it simple. But Baidu lacks the social needs of "looking for people" and other functions. But Baidu's products are also very many, if more than one choice, will make concise Baidu become cumbersome. So Baidu can not because to improve the function and destroy integrity.

Baidu must integrate SNS into each product. Baidu should learn how Tencent will become more powerful Tencent Weibo through QQ. You can share the number of users to affect the Baidu index, so the webmaster is a more accurate way to locate their own site. Of course, we can see Sina Weibo search has joined the Baidu news search results. This is a good start.

Baidu must pay attention to comments. Comment is the main function of SNS, Baidu and how can despise it. For example, in the Web search page, add comments function, with the base of Baidu users, so that Baidu can become a real sense of social search, without losing the traditional content. Comments on the battlefield can also be reflected in the Baidu picture, Baidu pictures of the waterfall flow, if it is added to the function of comment, the user feel the Baidu is a menace. In addition to the function of the same time, still can not forget the simplicity of the previous said.

Summary: Socialization is every search engine to do not give up the position, 360 search can do these, but 360 of the search is missing a complete product chain, so Baidu more if can do social, 360 search wings, also can't fly up. This article first A5, Guangzhou website construction Company (www.liyag.com), reprint please bring links.