How does one count downloads of iOS products from different channels ?, Statistics on ios product channels

How does one count downloads of iOS products from different channels ?, Statistics on ios product channels
I. Preface

During development, Android may produce many packages to identify different store downloads. I thought Apple had only one store: AppStore. How can I make statistics from different sources? This article describes how to make statistics on different channels.

Ii. Text

Let's take a look at Apple's own statistics:

 

This is the data that is seen in the itunesconnect background without processing the download link. How can I see this page?

Log on to https://itunesconnect.apple.com/---> App analysis ---> click any app ---> source ---> App referral source. Through these steps, we can see the referral sources of different apps. In addition, you can see the webpage's referral source:

 

I personally don't know how Apple's father works. Maybe it's apple's team that recorded the source.

Next we will achieve this requirement:

I want to promote my own apps on multiple web pages or apps. I want to measure the download volume of a source. How can I achieve this?

The answer is to use Apple itunesconnect's background marketing activities.

What is a marketing activity?

In Apple's official tips, this is written as follows: tracking App and website recommendations to measure the influence of advertising and marketing activities.

Therefore, we can generate a marketing activity link and replace the link originally directed to AppStore with this marketing activity link, you can count the display times, APP purchases, marketing amounts, and APP usage of a channel.

How to generate a marketing activity link?

First, open https://itunesconnect.apple.com/. then, open the developer account number. Click App Analysis

 

Step 2: Click the App you want to promote and go to the following page:

Step 3: Click the source and select the marketing activity:

Step 4: Click the generate marketing activity link in the upper right corner to go to the following page:

Step 5: Enter the marketing interaction and copy the unique AppStore link of the marketing activity in the following marketing activity link:

Then, you can tell the webpage or other apps about the marketing link. For example, if I am using blogtest, my marketing link is:

Https://itunes.apple.com/app/apple-store/id1216088977? Pt = 118341905 & ct = blogtest & mt = 8

The original AppStore download link is as follows:

Https://itunes.apple.com/app/apple-store/id1166475483

It is equivalent to multiple pt parameters, ct parameters, and mt parameters. Ct is our marketing activity.

Then I can find a page below to view the display times, APP purchases, marketing amounts, and App usage linked to the App through this marketing activity.

 

In this way, we can count the downloads from different channels.

Iii. Summary

This function may be used during marketing. I personally think it is very practical. If you are interested, try it yourself. Note that this data display generally has a two-day delay.

Reprinted please indicate the source: http://www.cnblogs.com/zhanggui/p/7413245.html