How does sugar use 777-dollar fingerprint phone to improve the social ecology?

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Smartphone manufacturers to announce the cost of mobile phone BOM costs, or use Moore's law to play the "first loss of money, after making money" business model, in the smartphone industry has long been an open secret in the industry. Because most of the smartphone manufacturers in a small amount of pre-loss, can be in the subsequent period because of the electronic components prices fall after a period of real profit, so as to achieve overall profitability. In this link, most smartphone manufacturers can withstand the initial loss scale is not large, the amount of each cell phone is about one hundred or two hundred yuan.

However, there are also mobile phone manufacturers do not play this "futures" mode, but the sincere "mobile phone loss" of the sale, but also, the loss of each cell phone price of more than 700 yuan.

Shanghai Sugar (UTOUU) company released U7 phone is the industry's ice breaker, in its first product, with the LG 5-inch 1080P Resolution 2.5D screen, MTK 6753 8-core processor and 3+32GB capacity, and the use of high-end machines will be equipped with the fingerprint identification chip, But its price is only 777 yuan. However, unlike other smartphone makers, the sugar (utouu) U7 is sold only to members who have a sugar platform, and others spend no more money.

For this decision, Huang Yoojin, the head of sugar (utouu) cell phone division, is that the U7 mobile phone, which is released by Sugar (UTOUU), is a big social portal for Sugar (utouu) users who can use it not only as a personal communication device, It can also be used as an entry point for the sugar ecology to protect privacy while also being an ID terminal for personal identification on certain occasions.

777 USD Fingerprint identification mobile phone: New Business eco-connector

Huang Yoojin Introduction, U7 mobile phone as a tool to connect users and platforms, carrying the sugar platform and the communication between the user bridge, in function, this phone in addition to the function of the regular smartphone, but also has a key to confirm the function of the transaction. Specifically, when users in the sugar (UTOUU) platform for businesses to spend, the user directly press the identity button on the phone can complete the entire transaction process. In these partnerships with sugar (UTOUU) can also enjoy a variety of welfare benefits. In some specific circumstances, the U7 mobile phone can also assume the role of user identification, the user in a sugar social network experience directly to the offline.

In addition, another unique value of the phone is its leading information security technology, which helps users to more fully protect and process personal privacy information. There is sugar (utouu) that the user's personal information, transaction records and other activities belong to the personal privacy of the user, so only the user is entitled to deal with these personal information of their own data, whether it is the user to the private information to the partner, or user protection and processing of their own privacy information, This is the only user who has the ultimate right to use. For users, this entry point makes the sugar platform through the mobile phone to achieve a direct connection with the user, users can not only through the mobile phone to enjoy the convenience of sugar (utouu) and partners, and from the beginning can enjoy the sugar (UTOUU) a variety of convenient services.

In traditional handset manufacturers, the business model for smartphones is simply a user portal-connecting users through a smartphone terminal, allowing users to move to other product chains through their smartphones to achieve other business revenue. For example, the iphone app Store, ibook and other products, such as the two purchase of consumer business models are typical, but for the sugar launched by the mobile phone, its commercial value is to provide users with a simple bridge of demand-users connected to the sugar (UTOUU) platform on the phone , in the process of the user and the sugar (utouu) connection, the sugar (utouu) official not only did not charge the user an additional fee, but for the user to bear the U7 mobile phone production process of more than 700 hardware cost.

User demand: E-commerce and ecological community bring real returns

After the user connects with sugar (utouu) through the U7 phone, it will become a member of the Sugar (utouu), and through the continuous platform activities and tasks to achieve different levels of identity change-on the sugar platform, all users have different identities (commoner, Centurion, magistrate, provincial governor, Menke) and grade units (government, County, State, country), users can login with U7 mobile phone to the sugar client to meet their own identity and level of demand to buy, such as according to their own wishes to accept different ways of advertising, half-price purchase of goods and other needs. while non-U7 users can enjoy these benefits through a sugar-based website or app, U7 users can enjoy more frequency and value than non-U7 users because of their unique and precise identity.

The real business ecological core of Sugar (UTOUU) begins here: In the mobile internet environment, U7 will connect users to the sugar (utouu), users can master and manage their own platform identity (cloth, Centurion, magistrate, Menke), and through the change of activity level to achieve the level of ascension, Finally, through the platform to give feedback to obtain the corresponding income (half-price purchase goods, cash withdrawal and so on). As a platform service provider, sugar (UTOUU) in the user to cultivate their own "network World" at the same time, will be through the offline force to attract and select suitable for user needs, with the circulation and price advantage of the relevant product suppliers, after screening and negotiation of the formal online platform to provide to the platform users. For example, a market price of more than 5,000 yuan of air purifier products after the deep cooperation with sugar (UTOUU), sugar users can be more than 1000 of the price of their purchase, although each product retail price compared to the market has a large degree of decline, but there are thousands of users of sugar platform purchase power, Instead, it allows partners to achieve net revenue by reducing costs due to huge sales volumes. And all this, users can at any time at any place through the U7 mobile phone to complete user role management, purchase goods, participate in activities.

In this example, the sugar (UTOUU) platform enables the platform to connect with users and partners, and implements the eco-mode of the e-commerce and user communities.

According to Huang Yoojin, the head of the mobile phone division, before the introduction of sugar U7, only through this connection platform and users, product model, the crowd of users beyond the imagination of the platform-in September 2014 from the launch to December in just 3 months time, Platform registered users in the absence of any promotion has reached hundreds of thousands of scale, the current daily increase in the number of users is more stable between 3000-5000 people. Another point to note is that utouu users have a very high degree of activity and loyalty, with a 80% active rate being the most active mobile internet users. The emergence of U7 is undoubtedly to build this big social ecology more perfect.

Big social Ecology Gameplay: The Apocalypse brought by the sugar platform

As a new business platform that aggregates e-commerce, utouu, social and ecological features, the groundbreaking platform of sugar has proven its business identity, and has led to changes and evolution of more industry phenomena, such as the "Shopping Guide", which was born with Sugar (utouu), This is the business model driven by the new network of career areas.

"Shopping Guide" was born in tens of millions of user base, on the network platform, they can through their own expertise in the relevant fields and professional knowledge, to help other users to obtain more products and services. For example, there are users in the sugar (utouu) need an import shampoo, but the user to a myriad of products can not choose the time, the user can through the platform to the professional shopping guide to initiate the consultation; Professional guide through the sugar (utouu) sent by the IM information, It is possible to recommend a professional product that is suitable for use according to the user's demand characteristics. and other e-commerce shopping platform, there are sugar (utouu) all the needs and completion in the sugar (utouu) platform, and not other platforms need from the external diversion, the platform of every user can become a product of the guide, the same, every guide can also be someone else's users.

Take social as the carrier, with the cooperation consumption as the model, the guide's performance and the product quality and the user's satisfaction degree hook, avoids the shoddy and the false recommendation, lets the product really return to the essence. While the user is spending heavily, the guide will become one of the most qiantu occupations in the future.

Such innovative models, there are a variety of fresh cases on the sugar platform.

When the user through the U7 phone access to the sugar platform, belongs to the user of the new Horizon has been opened, but and BTA and other internet giants and industry leaders like the same business model, sugar (utouu) thinking is through the mobile phone for users to connect a bridge, the user through the bridge to reach the platform, Activities can be carried out according to platform activities and their own needs. Compared with other modes, the sugar (utouu) platform gives users the initiative to dominate the platform, while looking at other platforms, it is the platform to dominate everything, the user almost have no choice.

This kind of ecology in the current mobile internet, the model and the community concept is flooded with the Internet, the new way to take a path of their own, from the current development situation, this road has a detailed business map, as to whether it can open up in the future, we will wait and see. (Zhu Yi/wen,: Izhuyi; No.: Zhuyiweixin)

How does sugar use 777-dollar fingerprint phone to improve the social ecology?