How does the hotel establish close social relations with the travel agency?

Hotel to establish a good harmonious relations of cooperation, how to close the relationship with the travel agency?
Between the hotel and the travel agency to establish a good and harmonious cooperative relations, to do sincere cooperation, benefit sharing, risk shared, which requires a lot of effort to nurture. As a hotel, we should start with the following aspects:
1. Good reception work
The hotel provides quality products and services to ensure that the most substantive content of the relationship with the travel agency. If not aware of this, in the specific work is bound to be trifles.
2. Strengthen communication
The hotel should make the travel agency fully aware of their products and services, you can organize travel agents to visit, use, and provide sufficient publicity materials, such as brochures, posters, promotional videos, slides, etc., should also be regularly through correspondence, personnel visits and other forms of timely notification to the travel agent Hotel new products and services, new projects, New initiatives, and so on, to assist in their sales, and to strive for the travel agency travel Route promotion to obtain the ideal position. For travel wholesalers, it is generally a year or more before printing brochures and quotations, but the hotel should negotiate with them in advance. If it is necessary to raise prices due to business needs, the travel agency should be notified as soon as possible. Otherwise, due to the lack of communication, temporary price increases (especially high season) will make travel agencies embarrassed, triggering a large number of check-out, both in economic interests, the public image of great loss.
3. Positive motivation
Hotels can use a variety of incentives to improve the enthusiasm of travel agent sales. Such as: increase the commission rate, the off-season sales to the Reward Commission and timely payment, to the companies and agencies booked through travel agencies to give greater discounts to manage their bookings from travel agents, free of charge for travel agents to provide accommodation services, to carry out sales competitions, to the sales of good travel agencies to give incentives.
4. Enhance booking acceptance
Mr Wei should according to the characteristics of the travel agency booking room, design a special booking process, convenient travel agency booking. The hotel should voluntarily provide the price, deposit policy and other service items (such as baggage allowance) payment instructions, and in writing, generally is the room sales contract, want to travel agency express prices (whether including breakfast), deposit, booking deadline, payment method and so on. At the same time, the hotel should actively adopt advanced electronic network system to adapt to the new trend of online booking.
5. Strengthening after-sales work
Tour departure is not the end of the sales work, the hotel should maintain close contact with the travel agency to seek their suggestions and comments in order to improve the improvement.
6. Pay attention to the liquidation of accounts
Only the recovery of the accounts, the hotel can really achieve economic benefits. Some hotels just to attract customers, afraid of affecting the relationship with travel agencies, often can not timely recover accounts, reduce the hotel capital turnover, the advantages will also affect the long-term development of the hotel.
Third, room reservation source
Hotel rooms are booked in three main sources:
Corporate or institutional organization
Personal Traveler
Travel agency: The link between the hotel and the end-customer, for the hotel is naturally a very important source of customers.

How does the hotel establish close social relations with the travel agency?