In the field of display technology, color display precision and color display equipment are the two most important focal points. From the early CRT spherical display and the bitmap display state stage, to the current formation of curved screen and quantum dot display technology industry trends, is the entire display area experienced a huge development stage. Especially at present, a series of "quantum dots + curved" solution platforms, such as Samsung, which focus on displaying quality, are increasingly becoming an important hub for the development of the whole industry-the development of this industry has a real and significant impetus to the high level of the industry towards a higher stratum.
Why does Samsung choose the quantum dots + curved screen strategy?
Since 2014, when Samsung pioneered curved TVs and curved displays, the surface has become a booming industry trend, and this is a glimpse into the research data: China market curved TV 2016 sales will reach 2.3 million units, 2017 will be expected to exceed 4 million units, The sales of curved displays are expected to reach 2 million units in 2016 and 5 million units will be exceeded in 2017. In this surface war, curved TV/display companies have launched their own surface products, according to statistics this year more than 20 TV/display brands launched more than 155 curved products. Make full use of the human eye of the engineering effect (human eye protruding features) and created with curvature of curved surface display screen, in the light gathers, the line of sight parallel and so can give the user the best visual experience (such as immersion), so that with curvature and display technology curved surface screen, logically become the current smart TV , the best choice of display.
But only with curvature, is it possible to give the user the best visual display?
The answer is naturally negative. As mentioned above, in the surface display environment, the curvature of the curved screen determines the user's line of sight and screen interaction feelings, but users want to achieve a true experience beyond, but also depends on the surface screen itself in the display of the advantages of the results, only the two "soft and hard conditions" organically combined, The user's surface experience can exceed the expected results. The demand for this industry trend is the main factor in Samsung's connection to quantum dot technology based on the surface display screen-The quantum dot display technology is the best color solution for the current display.
Therefore, Samsung breakthrough industry shackles set off "quantum dots + curved screen" of the application trend, its most important reason is to provide users with the best visual experience.
Currently, products based on this solution have been put on the market, such as the most powerful and visually compelling curved surface display CFG70 (24 and 27 inch models) and the CF791 display (34 inch model), etc. With the world's highest curvature of 1500R (i.e. curvature radius of 1500 mm) the design becomes the most curved game display on the market today. And Samsung itself, because of the advantages of surface technology and quantum dot display technology, and then become the world's leading curved screen + quantum dots technology display solutions manufacturers.
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"Quantum dots + curved screen" triggering the industrial fermentation effect
If you are simply using industrial technology to bend the screen (but in fact the curvature of the curved display is very difficult to make), this is not really the "surface" screen, because the lack of any hardware implementation of the experience factor is bullying way out of the user's visual experience. At the IFA 2016 conference in Berlin, Germany, Samsung's CFG70 and CF791 displays have a qualitative improvement in technical parameters such as curvature, response time, and refresh rate, which is the core element of the solution for advancing the surface display experience. It is also the core content that fundamentally protects the consumer's visual experience.
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The reason why Samsung CFG70 and CF791 can make such a huge difference in visual experience with products from other market brands is that CFG70 and CF791 have adopted the same quantum dot technology and cadmium-free quantum dot material as Samsung SUHD TV in the implementation of technology. These technologies and materials are combined in a way that makes their display products richer and better in terms of color performance, especially with the advantage of color correction to make the color display unbiased, thus guaranteeing the consumer's visual experience. On the basis of this technology, coupled with a curved surface screen with high curvature, the result is a combination of technology and hardware to achieve the ultimate color feeling.
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Such signs will undoubtedly drive the industry to change, and through the fermentation effect of the new direction of the color display field. Other brand manufacturers will be based on competition, customer service needs, market expansion and other factors to follow this new solution, if the effect of a certain degree of diffusion and practice, then the entire color display field will also be a great change in the future.
"Quantum dots + curved Screen" The future: When change is in progress
In the development process of the display in just a few decades, the change of new technology, the maturity of the market, the ultimate pursuit of the consumer to the visual experience, and so on, invariably push forward the revolution in this time round and round. Seog-gi Kim, senior vice president of the Samsung Electronics Visual display business unit, said that the new generation of quantum dot technology will become the flagship of Samsung's future, in which the rich color and precise color performance of the quantum dots display, coupled with the curved surface design, can bring a higher level of user experience to the needs of high-definition images. , is the driving force of Samsung towards this goal.
Samsung as a leader in surface display, not only the first to launch the surface display screen, but also in the color display technology has taken the lead towards a higher class, the technology combined with the experience of a comprehensive attack strategy, in the brewing of new display changes, but also let other manufacturers follow the pace of more efforts.
Although Dell, LG and other manufacturers have been exerting their efforts to display technology, but as a type of precision research and development technology, these manufacturers do not have a color display experience and surround immersion experience in the field of breakthrough progress. With the introduction of Samsung's first "quantum dots + curved screen" CFG70 and CF791 display products to market, these manufacturers face the market challenges will become more serious. If this situation does not make a breakthrough in the coming period, then the lagging of these manufacturers or even the marginalization of the market will be the inevitable outcome. From this point of view, it will also lead to a new round of market follow-up.
Samsung "Quantum dots + curved screen" The future market butterfly effect, we will wait and see.
Finish
Zhu Yi, Science and technology from the media, well-known opinion leaders.
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How does the IFA and "color" come into being and how does Samsung's "quantum dots + curved surface" make a new change?