How does WordPress Do Seo? How to optimize WordPress blogs.

How does WordPress Do Seo? How to optimize WordPress blogs.

We all know that WordPress is the world's largest blog program. Of course, it is not only limited to blog use, because it has many templates from all walks of life for us. Therefore, wordPress is favored by many webmasters. However, WordPress is developed by external users. How can we make Chinese search engines more friendly? How can we do Seo well?

Next, I will summarize several tips on WordPress website Program Optimization Based on my own practices, hoping to help you.

WordPress URL Normalization

A link from a website affects the readability of the URL and the friendliness of the search engine. Based on the above two factors, we recommend that you set the default fixed link of WP, change to the custom structure "/Your postname).html". To facilitate translation of titles, you can use the "WP-slug" Translation plug-in, translate titles into English words to improve readability and friendliness.

WordPress meta information

With the decrease in the weight of the description and keywords attributes of a website by a search engine, the author tests whether the two attributes affect the website ranking, that is to say, the author does not use this attribute on all pages of an SEO website. It seems too early to determine the current launch time, however, it is certain that the relevance between the Content summary captured by the search engine and the website in the result is too low.

Therefore, proper use of the description and keywords attributes has a certain effect on the introduction of the website, especially when searching for the current website address, the comprehensive website introduction has a user experience, however, do not pile up keywords in description and keywords.

WordPress title problems

In the past, many articles mentioned WordPress title optimization, there was such an idea: "Unless the title and content are highly relevant, if the title contains information unrelated to the content of the article, ".

As a matter of fact, with the Technical Innovation of the search engine, words related to the site at the title can even bring a certain ranking benefit to the site, at least when the relevant search results are displayed, the readability of the article title has been greatly improved.
Modify the headre. PHP code:

<Title> <? PHP if (is_home () {bloginfo ('name');} elseif (is_category () {single_cat_title ();
Echo "-"; bloginfo ('name');} elseif (is_single () | is_page () {single_post_title (); echo "-"; bloginfo ('name ');}
Elseif (is_search () {bloginfo ('name'); echo "Search Results:"; echo
Wp_specialchars ($ s) ;}else {wp_title (", true) ;}?> </Title>
</Code>

Sample title after code modification: "Article title-website title"

WordPress tag Localization

After WordPress enters a Chinese tag, the directory alias is automatically converted to "% $ #". This is similar to a garbled URL link, which is very unfavorable for search engine friendliness, at this time, we can log on to the WP program background and change the location to "article-Article tag-alias" to change the alias of the article tag.

We recommend that you change the alias to an English alias to improve the readability of the link to the website tag directory. Of course, pinyin can also be used. Considering the popularity of the domain name, the alias modification varies from person to person.

WordPress tag usage

This refers to the use of the H1, H2, H3, and strong labels of the article content. H1 generally gives the title of the article or the keywords associated with the website (this is irrelevant to the website title ), h2 is the descriptive text related to the article, such as the classification of the article and the tag of the Article. H3 is used for other content similar to the article, such as some articles that often appear at the bottom of the article, strong mainly uses keywords in the article.

The use of the article tag is similar to that of the website's anchor text link, but the difference here is, online hotel booking the former article tag function is to highlight the performance of the article in the search engine or tell the search engine, those are important content, Those relevance text, those are keywords. The latter will be mentioned below.

WordPress anchor text

I believe you are familiar with the anchor text. The use of the anchor text is to improve the effect of link association within the website, or for the purpose of improving the crawling of website links, we recommend that you use the anchor text (single page/1-3) for the most important keywords or associated sentences in the article)