How e-commerce websites Guide and motivate visitors to become registered users

Recently in the study of how to quickly increase the membership of the website and subscribers, the current website members and subscribers slow growth, can not reach the expected value, so recently in the domestic and foreign counterparts how to optimize this piece, the overall form is to guide and motivate visitors to sign up or subscribe to mail, the ultimate goal is to complete the order, Generate sales. What basic site design, register button location, subscribe to the location of the mail, the registration page is good-looking, registration fill in the information simplified, and so on, these are not in the scope of this discussion, I simply put my analysis I think they do a good place to show to everyone, I believe that you will have a glimmer of help.

Sheinside/shecloth
Inside the station:
The lure of new users from logistics and discounts is to make a new visitor a registered user or even a customer, while allowing old customers to develop more new users for them, creating a proliferation effect. In addition, these "benefits" in the presentation of the site is also sufficient exposure opportunities (navigation below the banner ad, registration page tips, etc.).
? Worldwide free Shipping;
? First single 20%off/registration to obtain 20%off coupon;
? Invite friends to receive 50%off;
? Use FB Login first single 25%off, and then send 10 points after comments;

Outside the station:
Facebook Clearance Sale

Facebook Free Product

Facebook Gift Card

Giveaway

Milanoo
Direct visitors to sign up or subscribe to email as a coupon, inviting friends to form a diffusion effect
? Subscribe to e-mail voucher
? Register and choose to receive newsletter mail by default, you can get a voucher
? Registration page Invite friends, is currently not invited by default, this part of the function may not be perfect

Gap
Register to get a high discount to attract visitors, Gap also has a strong brand advantage
? New user registration and order to get 25%off
? Free shipping and returns

Debshops
First visit to the pop-up window and the bottom registration portal to attract visitors to register, each registered member and new visitors can send coupons to friends, forming a proliferation effect, to attract users to register to order.
? Register to get 10%off
? Invite friends to each other $5off

ModCloth
First access to pop-up window high discount to attract visitors to register, and the site also gave enough to show (the top of the station banner, home immediately below the banner dynamic bar, registration page right sidebar)
? Sign up to get $20off coupons
? 60-Day Returns

JustFab
A large number of exposure to the site 20%off,vip$39.95, the first item less than $ $ and other information to attract visitors to register, site navigation under the banner, Top sellers category, the top left corner of the dynamic subtitle registration page.
? Register to get 20%off
? Become a member website All products Unified Price $39.95

Newlook
From registration can win one year free clothing, global free mail, high discount merchandise promotion, greatly attract new visitors registration order
? Sign up for a chance to win a year of free clothes, monthly £100
? Worldwide Free Shipping
? Long-term 60%off high discount

Dailylook
Create a proliferation effect by inviting your friends to a high amount of rewards, high discounts and free shipping for new users to order
? Invite friends to ERE (1500 points, invite friends to get a single)
? Total Station $20off
? Worldwide free Shipping on orders over $50+
? Iphone APP 20%Off

There are many sites do not list, of course, there are some more representative of the site I did not observe, the main research of the clothing category of e-commerce website, through these analysis of our website has a lot of places are not done, now to do is based on our own characteristics, optimization of the method for our implementation, I believe will do better.

Reprinted from: WFQCJ Network Marketing Blog

How e-commerce websites Guide and motivate visitors to become registered users