In fact, the search engine optimization of the enterprise website, in the optimization circle inside is relatively simple things, because Baidu itself is often relatively fancy to the corporate website, included in the speed, but also more willing to improve the rankings of corporate websites, this point in Baidu launched official website plan, it is more obvious, Because this is Baidu to enhance their user experience of a practice. But if this is to think that the Enterprise website optimization is very simple, in the search engine optimization is too arbitrary, it is also easy to cause the failure of optimization, after all, the enterprise website in the search engine optimization, but also has its own congenital defects, such as content and external chain and correlation has a certain bottleneck, These are not conducive to corporate website SEO optimization effect.
So how to improve the Enterprise website optimization effect, so that the simple optimization glow more potential, so that the enterprise Web site to become the gateway on the Internet, to make an important contribution to enterprise efficiency. In fact, the search engine optimization, there is a short board theory, that is, when an optimization is not in place, to become the optimization of the short board, then the optimization effect will stagnate, so to solve the optimization effect of the enterprise website, it is necessary to remove the short board from the beginning.
The first demolition of short board, this is a common enterprise website short Board, because the enterprise website has a certain obscure property, the content of the Internet is relatively barren, even if it is reproduced is often not easy, then how can promote the richness of the content of the Enterprise website? This needs to be carried out in two ways, One is to the relevant industry web site to find the appropriate material for processing, and appropriate reprint of the current industry news, so that the company's website can enhance the characteristics of the times, to display their own image to the user, on the other hand, to find materials within the enterprise, and human resources related departments to cooperate, Timely report on the occurrence of the company, so that the content is not only highly original, but also to show the image of the enterprise, staff style, technical ability, these content is in fact in the construction of Enterprise brand, with an arrow and many carved effect.
The second removal of the chain-related short board, with the Baidu algorithm more and more attention to the relevance of the site, especially the external chain, if the correlation is poor, then these outside the chain not only does not play a good role, and even will appear counter-productive, so to solve this short board, it is necessary to adopt the Ningquewulan way, first to and related industry And then look for some portals on some related channels to publish some news or soft text to link to the site, so that can enhance the relevance of the chain, and finally can pay attention to the construction of links, through links to enhance the site's external chain optimization effect.
The third to remove the short board of pictures, a lot of business sites to store a lot of pictures, a lot of pictures not only will not improve the optimization of the site, often will also cause the decline in corporate rankings, included in the decline, to solve the problem of the short board, it is necessary to organize the picture, pay attention to the image format, reduce the size Improve the opening speed of the site, and then set the corresponding ALT attribute for each picture, the corresponding analysis of each surface to explain, so that it can improve the text of the corresponding page, not a large number of images on the Web page by Baidu Spider exclusion. And when the picture optimization, it also helps to improve the user experience of the site, because most users still like the pictures and illustrations of the Web page, which is lively and interesting, but also more conducive to user understanding.
Of course, in addition to the above few short board needs to be resolved, but also to focus on the optimization of the site structure, corporate website to be personality, if the website is not enough personality, then will be rejected by Baidu, it is not conducive to enterprise website in the future optimization. This shows that the optimization of website architecture is also one of the core of many optimizations. (this article from Xinxiang billion-feng Network Technology Co., Ltd. http://www.xxyfkj.cn/to reprint please specify the source)
How Enterprise website optimization can be optimized from the simple