How far is Sina Weibo from independence

Sina Weibo has changed a lot, officially opened the hand for a period of time Weibo. com domain name. This is Sina will micro-blog independent split part of the plan, but also Sina Weibo business "to Sina" an important step. But such to Sina is also very elementary and shallow, the new prodigal domain name will still coexist with the new domain name for a long time , Micro Bo also still share with Sina account system, Many features, including blog binding, are full of Sina's color , and this is not a completely comprehensive update, it is difficult to let the outside world feel that this is a drastic change.

This is a big trouble for Sina, if you want to let Sina Weibo develop better, independence is a must go through the throes, in addition to the introduction of more capital and investors, more important is to attract more partners to enlarge the micro-bo cake. Weibo may be Sina nearly ten years apart from the most successful business outside the portal , if not with the heart to do it, the next five years , ten years of Sina's glory can only be further concealed.

But this is not a simple decision, first of all, the most likely to be water from Sina internal. Sina Weibo in the process of development, there is no lack of Sina other business of blood transfusion, these businesses, such as information, entertainment, blog, such as the heavyweight business, they have contributed to the development of Sina Weibo a large number of traffic, users. now the micro-blogging business to introduce multiple capital and convergence, and Sina Weibo to integrate many parties must give partners more sweetness , such a blood transfusion action will be sent to the opponent to send ammunition, and doomed micro-blogging business in the short term it is difficult to feed Sina other business.

Sina Weibo itself, to Sina is also painful, in addition to the logo, domain name, the organizational structure of the gradual Sina, but also to gradually remove the Sina Weibo to the reliance on Sina , And then on the cooperation side of the partners, including Sina, keeled, which means that not only from the mother's blood will be reduced, but also have to start to blood transfusions to partners, Sina Weibo needs to start independent. I do not doubt Sina Weibo users, traffic, nor doubt that Sina Weibo has constituted a barely good user ecosystem, but in the future how to balance the relationship between Sina and its partners will be a problem. Cao Chao can word, but also difficult to conceal the mouth, Sina may only reluctantly cut the meat.

Although the current microblogging business is still in the ascendant, but there are some unavoidable problems, such as flooding the Navy, zombie users Countless, most users do not speak much , or just a few words to himself , It may turn out to be a zombie user who will not come up for long. This is a big challenge for Sina Weibo, which is now simply relying on celebrity and media attention to maintain rapid growth, But if one day meets the ceiling, and ordinary users do not form a good social atmosphere, In fact, this is the most common situation on Weibo, so the decline of Sina Weibo may begin. Top-heavy is a big hidden danger , how to let ordinary users become the protagonist of Micro Bo is a difficult problem.

Weibo itself can only speak, and the rich fun of the application can expand the application of micro- blog, effectively extend the life of the microblogging cycle. Sina Weibo in the application of the part of the good, but still not outstanding, my most common is the Micro-blog Sync tool, Most applications are just play and forget. apps are going to be a big play in the future of Twitter, and now the lack of a heavyweight application like stealing food can make everyone crazy , and Sina Weibo lacks a miracle.

It is too early to talk about the success of Sina Weibo, the game is only the beginning of the leverage, and now crazy capital market, if Cao Chao just want to capital speculation, and then quickly listed now is a difficult proposition. But if you want to make this cake big, it is not a day's work.

Source: XJP submission, original link.