How EDM marketing interacts with customers

Below Bo Master for you to introduce how EDM marketing to interact, and customers to maintain the relationship of interactive communication.

Can be combined with questionnaires, SMS and other ways to carry out a series of interactive interaction with customer behavior, professional EDM marketing is very important.

There are two competency stages that need to go through cross-border and integration before integration. Cross-border embodies in the Seo/sem, blogs, forums, SNS, microblogging marketing essence of a deep understanding. The Forum embodies the "independent credit", SNS embodies the "relationship precipitation", micro Bo embodies the "word of mouth channel." Fusion is reflected in the professional level when the message template is inserted into the specific new media module, and it is embodied in the Planning plan, collaborative process and execution details. Cross-border and integration of professional competencies, based on mail integration of other new media to truly reflect the "complementary" rather than "take short complement"!

Users of any one site will experience four mental processes (unfamiliar, knowledge, cognition, trust), EDM marketing with its different products or content, can help users transition to the next stage, objectively help us grasp the user life cycle. Therefore, we advocate the balance of progressive progress, let its nature in the initiative to grasp the timing of integrated marketing, avoid quick success.

Seo/sem, blogs, forums, SNS, Weibo and other social media powerful marketing effect, ignited the Internet marketing integration craze. But through the end of the carrier phase, integrated marketing, it is bound to go through three steps, one is the cross-border, the second is the integration, and finally the integration.

At present, China's mail marketing has developed rapidly, but the structure is not reasonable. According to the service of 40% of the brand enterprise customer statistics, only about 5% evolution to the level of interactive marketing, more than 30% of customers still stay in the stage of promotional mass. e-mail marketing industry, still need to undergo customer awareness, industry education, product stereotypes, service mature four levels test. It is expected that in the next 3 years, highly mature email marketing can fully digest the integration with social media.

This article is from the EDM marketing blog, so be sure to keep this source http://edmyingxiao.blog.51cto.com/5411059/1854167

How EDM marketing interacts with customers