How to optimize HTTPS website

Although the HTTPS website currently can be included in Baidu, but only some of the pages can be included, so how to let their own HTTPS site is included?

Before we begin, we must remind you that if you are the homepage of the website and the content pages that are exposed to all users, we recommend that you do not use HTTPS protocol. In addition, the need to use HTTPS also depends on the type of site, do not blindly pursue "security."

If you must use the HTTPS protocol, in order to Baidu spiders crawl and SEO, please consider the following processing:

1, the homepage and need to open to the user to visit the important page using level two domain name to store or establish an accessible version of HTTP.

2, the website updates the picture as well as the news content uses the level two domain name storage, or unifies uses the HTTP protocol.

3, for the user login and after the landing of the series of information page Unified use of HTTPS for encryption.

Due to the specificity of the HTTPS site, for visitors and search engines, seoide for the HTTPS site specification and link section for the following several optimization suggestions:

I. Repetitive content and Normalization section

1, the HTTPS and HTTP duplicate pages using the canonical tag for uniform specification.

2, perfect Robots.txt file content, control HTTP and HTTPS page crawl and index.

3, the important page of HTTPS or HTTP for 301 redirect processing.

Add: To statistics HTTPS site has been indexed HTTPS or HTTP pages, the duplication of content to standardize the unified treatment.

Second, link part

1, the HTTPS site page for standardized processing, due to the Baidu spider support for HTTPS crawl, we need to ensure that important page link content in HTTP is available to provide search engines to successfully crawl to important page content.

2, for users to directly access HTTP or HTTPS behavior, for the page Unified URL management, for its settings to guide the user to reduce the access to the original page habits.

HTTPS site Q&a Q/A miscellaneous Kam:

What is the difference between q:http and HTTPS?

The A:http Hypertext Transfer Protocol (Http-hypertext Transfer Protocol) is a rule that details the communication between browsers and World Wide Web servers, and transmits data transfer protocols for World Wide Web documents over the Internet.

HTTPS (Hyper Text Transfer Protocol over secure Socket Layer) is a security-targeted HTTP channel, simply a secure version of HTTP. The main role in authentication and encryption communication, has been widely used in: transaction payments, such as the need for security encryption.

In simple terms: HTTPS is encrypted HTTP, and HTTPS protocol is mainly used in encryption environment, such as: Online bank landing, Alipay landing and so on.

Does q:http and HTTPS have an impact on SEO?

A: For search engines, HTTPS encrypted version is different from the HTTP unencrypted version. From the spider's Point of view, according to public information and testing shows that Baidu can only be included in a few HTTPS pages, for most of the HTTPS Web page can not be included. Therefore, because search spiders for the difficulty of capturing HTTPS, SEO is even more impossible to talk about.

If you must use HTTPS, please prioritize the home page and important pages to establish HTTP and HTTPS version, and the canonical, and other standardized processing, will affect the SEO factor to the minimum.

Q: How to solve the HTTPS site Baidu included difficult problems?

A: Because Baidu spiders lack of innate support for HTTPS capture, only a small portion of the HTTPS Web page can be implemented. For better compatibility and resolution of HTTPS site inclusion issues, the following two points for reference:

1, the HTTPS site to establish an important part of the content of the HTTP version, to solve the problem of crawling.

2, the HTTPS site important content to establish a level two domain name storage, such as: news, marketing, information and other content to establish the sub domain name management. User login or need special encrypted page again in the form of HTTPS processing, taking into account both the coexistence and management.

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