How high is the threshold for Internet entrepreneurship?

(Reprinted) How high is the threshold for Internet entrepreneurship

Author: kefan

Many people think that the spring of the Internet is approaching, and there are more and more people who want to use the Internet to start their own businesses and invest in Internet projects. The general idea is to have a team, add a good idea, build a website, work hard to promote and operate, and be confident and prepared to face difficulties, then we look forward to a long-term or short-term return, which may include profitability, successful financing, or even overseas listing. There are no problems with the idea. At present, there are indeed many opportunities on the Internet in China, but what are the barriers to entrepreneurship and the chances of success? The reality is always more cruel than the ideal. Looking at the Internet sites in the current entrepreneurial market, there are always a few successful people, not to mention the ability to make profits quickly. Where is the problem?

There are many people doing this, because there is a common misunderstanding, and the threshold for Internet entrepreneurship is very low. Because there are many employees, the team is not a problem and the idea is free of charge, the cost for website construction and space rent is not much. The rest is the promotion and operation of team members. Basically, there is not much investment. Doing well can achieve low investment and high return. If there is an excellent team with experience and understanding of operation, it is indeed possible. But in the domestic Internet industry, how many teams have real experience and understanding of operation? Teams are the most lacking in the Internet industry in China, so in my opinion, the threshold for Internet entrepreneurship is not generally high, but very high. Let's take a look at several points.

The first is the technical problem. This should be the smallest problem, because building a website should not be a problem for many people, but is your designer and programmer good enough? It enables your website design to provide users with a good visual experience and user-friendly operations, so that your website functions fully comply with user requirements and market needs, and are secure and fast enough to operate the process is constantly improved and improved. Don't expect anyone to get rich without any technology, just like hao123. The times are different. Even hao123 has experienced many years of accumulation and operation, not everyone has this opportunity, perseverance, and vision.

The second is funding. For many startups, this is indeed a problem, but the problem may be bigger than imagined. Domain Name Space may not cost much, and it may not cost much to build a website. But have you ever considered the time cost and marginal cost? How much is a monthly salary for a three or five teams? Maybe you don't have to pay much for it. It always takes money to eat and live, and there are still a lot of fees that you can't get rid of, such as office space, such as industry and commerce, there may be various costs depending on the nature of the website. It may take one or two months for a website to be prepared in the early stage. It may take one or two months for the website to be developed, and the trial run may take one or two months. It is not certain to make money from the first few months. Each month has expenses, is your budget sufficient? There is also the most expensive publicity and promotion. Can you wait until the day when you make a profit?

The final problem is promotion and operation, which is definitely the biggest or least important issue for most entrepreneurs. Your project may be really good. How do you let more people know? Where are your users? How do you find and attract your users? Don't count on burning money for publicity. Not everyone can afford it. Don't count on venture capital in the first place. Maybe you have not waited for it. Start a business by yourself. Maybe you think it is not difficult to promote it? You may already know that forums, QQ, and chat rooms can play a good role in promotion, but do you know about search engines? If you already know about search engines, do you know how to optimize your website rankings to let more people know about you? If you already know how to optimize your website, do you know more ways to make your website's daily access speed tens of thousands? You need to know that there is no income without access traffic. All previous ideas may be on the air. There are too many technologies and experiences involved in this project. Can your technical team keep up with it at this time? Do you keep up with your funds?

There are still many problems that may arise one by one. Do you have enough mental preparation and solutions? For a really experienced team, these may not be a problem, but for most entrepreneurs who are impulsive and do not know enough about their own strength, this is definitely a threshold for entrepreneurship.

Link: http://blog.china.alibaba.com/blog/szfanke.htm