How important is the user experience? -- Refuted "user experience does not matter"

On weekends, I saw an article about user experience in the blogArticleUser Experience does not matter. This is a rare article about user experience in the blog Park, however, the title and content of the article give a conclusion that the average person cannot come up with: "user experience can be unimportant ". "The user experience is important". This should be a long-recognized conclusion, for example, regarding "operation, mode, technology, design, and promotion, who dares to say "technology doesn't matter", "Operation doesn't matter "......, The success of a project can be said to be the success of all the above aspects. The "operation, model, technology, design, and promotion" proposed above is indispensable. However, the failure of the above points makes the entire project dangerous. In fact, I don't think it is necessary for us to discuss "user experience does not matter". What we should really discuss is "How important is user experience ?".

 

First, describe a concept,What is user experience? User Experience (UE) is a kind of subjective feeling that is built upon the user's use of the product.User Experience is obviously not only a simple interface design and interaction design, but also a reflection of ideas,It is an embodiment of the "user-centered Product Design" concept.

 

Let's talk about some common user experienceMisunderstanding:

1. User Experience refers to a good-looking and practical interface design.. Good interface design is a small part of the user experience. When the concept of user experience has not yet been magnified, we pay more attention to the nice UI, but now our product design focuses more on the ease of use. Good-looking is the foundation, and easy-to-use is the core. This is the requirement of the user experience for interface design.

2. User Experience is a good page effect and Interactive Design. Similarly, the interaction design is not all about the user experience. It is still a small part of the user experience. If there are too many page interactions, the dazzling JS effect is not necessarily what the user wants. In fact, the user experience requirements for interaction are "simple", simple operations, simple steps, so that users do not have to think about, these do not necessarily need a lot of page effects.

3. the user experience meets the user's requirements unconditionally.. In fact, most users are not very clear about what they want. For example, "a user wants to add a certain merit" is actually a user's preference. If you want to "add a description of", you can delete unnecessary functions without interfering with the user. User needs to be guided. The purpose of user experience is to guide users and guide users based on in-depth exploration of user ideas.

User Experience is a deep learning, just like weProgramIt is a kind of product design idea, user-centered thinking. If the user experience is ignored, the user is ignored.

 

Everything will show different importance in different environments. This is a basic rule, just as we will hear people say that "object-oriented is not important" and "design patterns are not important ", of course, some environments are not important, but in most cases, they are important. It is obviously unreliable to say that "user experience is not important.When is the user experience important?

1. the user experience of many products is very important.User Experience is elevated in the Internet circle because the Internet has a very broad user base. In the face of all kinds of users, we cannot conduct one-to-one training and communication, so we need to study the user habits to understand the user psychology and improve the user experience of the product. Not only the Internet, as long as your products have a wide range of user groups, you should pay attention to the user experience.

2. the user experience of frequently-used products is very important.When you use it frequently, you have to talk about interaction. A user can communicate with a product, and you can design a product based on user habits to save user time, reduce user thinking ("don't make me think", which is often used in user experience), so it will become a favorite of users.

 

Someone suggested that "user experience is unimportant ",The user experience in a specific environment is really not that important.. In all aspects of the company's operations, operations, models, sales, technology, design, promotion, user experience, and miscellaneous, there are always relatively important and relatively unimportant, when you design a company's internal system, the user experience is less important than some aspects. Many enterprise websites that only make money are designed, and the user experience is not that important. Since user experience is a product design idea, it takes some time to produce results. Therefore, when a project encounters problems, the user experience is always ignored first, because the effect of user experience cannot be verified for a short time, some people may experience the illusion that "user experience is not important. However, in more cases, the user experience is very important. Successful product designs all have a good user experience, but it is not clear whether it is "the most important" among many factors, however, it is certain that the user experience is "very important ".

 

Now let's take a closer look at our daily lives, such as the design of plastic bag openings, the design of traffic signs, the design of garbage baskets, the birth of remote control, and even the development history of the computer we are using, none is a history of user experience-based design and improvement. In the product design field, there is a widely used book "Everyone is a product manager", but I think I know"User Experience everywhere". User experience is important.