How is network hype made? (Summary)

The Internet in China has never been hyped up. The News displayed on a portal is nothing more than pornography or verbal war. The verbal war is not limited to the Internet industry. The internet is just a platform for a verbal war. From the fame of Mu Zimei, to the high-price marriage of Mei Ning, to the recent Zhang Yi incident, whether their hype is good or malicious, in short, while attracting the public's attention, it also became a hot topic after the tea and rice in people's life. Finally, Mu Zimei was recruited by the blog in China, mei Ning also seems to have found her own happiness ......
So how did they speculate? Is it possible for them to speculate? Which factors can determine the success of the hype? I have summarized the following hype methods to help readers.
The hype process is as follows:
1. You must understand the topics that are currently popular among Internet users.
2. You must be familiar with the preferences of website editors. What kind of news can be posted on the homepage.
3. What kind of resources can you use for hyping. For example, you can find someone to sing dual spring with you, and whether you have media friends.
4. Everything is ready and speculation begins.
5. Post to major forums or hold press conferences.
6. Throwing out XXXXX remarks .......
7. Ask relevant personnel to participate and sing dual-spring.
8. Attract public discussion about the event, and draw comments from various aspects.
9. After losing the appetite of the masses, the main character of the incident began to crack the story of the entire incident.
10. The media and related organizations condemn XXX.
11. The hype has basically ended, and the event's leading role began to maintain its own public image.
Speculation is probably the most common, and there are three most common methods:
I. High popularity.
In the contrary, do things that violate the public morality, are not logical, do not conform to ordinary people's thinking, or do things that challenge the legal standards and ethics. Such typical examples are: the beautiful stream of wood. Become famous without being dedicated to art.
Some time ago, the accord girl who threw out a monthly salary of less than 3000 was the speaker of the lower class. After setting up the position of the People's Public Enemy, she quickly became famous. Taking off your clothes, writing sex diaries, self-abuse, self-harm, inexplicable marriages, and spoof are representative of this type.
II. Attack by fire.
As mentioned above, there is no lack of a verbal war on the Internet. The Chinese are fond of watching the excitement, and they like to sit on the Mountain View and fight, watching the fight between the two sides, not only does not persuade, but adds fuel to the fire. The more intense the war of words, the more enjoyable the audience will feel. If there is a demand, there is a market, and the portal is willing to repost and publish news about such a war of words. Some time ago, XX people were involved in the verbal war between XX and XX, and they were hired by XXX company with a high salary + option.