How long does Google's search dominance last?

Google accounts for 60% of the search market and has a business model to resist recession. It is impossible for anyone to catch up with and challenge Google's dominant position in the short term.

Chris Sherman, executive editor of the search engine land, said, "I'm sure the world-class search engine competition no longer exists. It's too expensive. Google and other search engines have already spent a huge amount of money on this. In terms of the development and architecture of search engines, it is difficult for new companies to obtain these resources.

Last week, transactions between Google and Yahoo will undoubtedly consolidate Google's market position. According to the agreement, Google will provide advertisements in Yahoo's search results.

Codecomstewart analyst Sandeep Aggarwal said that the transactions between Google and Yahoo bring a very positive significance to Google. Google not only won an AdSense partner like Yahoo, in addition, he has enhanced his search advantage and bought a new insurance for his market position.

Microsoft's market challenges are very limited, and users are not leaving Google yet.

Sherman said, if you look at something Microsoft is doing, such as image search, it is actually ahead of Google, however, Microsoft faces the challenge of persuading users to try something. But there is still room for small companies that want to share a cup of cake.

As for the search market, we can have three main TV networks compared with TV. People are used to this, and they don't think there are other options, advertisers also think they have all the resources for the public. Suddenly, we have a cable TV with 500 channels, and each channel is oriented to a base market, they bring more choices to the audience, which is also attractive to advertisers.

We still have room for improvement. new companies are emerging. Wipers released their own open-source search engine last year. The Russian search engine quintura said they are not afraid of Google and blinkx is engaged in video search, powerset is also evolving in semantic search. kosmix is developing topic search.

Sherman said that there are still many opportunities in the search engine market, and Google is doing very well in navigation search, but if you want to find a particular piece of information, sometimes it may not be good, these opportunities exist in some branch technologies and may not be developed by Google because of the high risk.

 

International Source: http://blog.wired.com/business/2008/06/could-google-to.html
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