How many opportunities are there in the Web site navigation station?

After the publication of my "China's most NB personal website hao123.com" in 2003, China quickly added tens of thousands of Web site navigation stations, which, for the most part, really did little, so many years, only a 265.com

2004, Mr. Cai asked me: 265 How to surpass hao123 traffic?

My answer is simple: 265 want to exceed hao123 in traffic is almost impossible, but 265 can surpass hao123 in commercialization, the ultimate goal of the website, or make more and less money.

2005 Low, 265 will own a smaller share of the shares sold to Google, won the hao123 to sell their entire price to Baidu:

Hao123 sold to Baidu Price is: 11.9 million RMB and 40,100 degree common stock
265 the price sold to Google is: less than 20% shares, 5 million U.S. dollars

Since Google has invested in 265, why does Google have to do its own web site navigation station?

It is clear that Google cannot buy 265 altogether, or that it cannot take over the old Chua.

At the end of last year, many it forums were rumoured to have bought 265 altogether, an estimate that Google should have meant. However, there are several reasons why the 265 is not fully purchased at the end:

1, Price: Two years ago, bought 265 so a little stake, the price has been very high, and now to buy it thoroughly, the price is estimated at least tens of millions of U.S. dollars, or even more.

2, Lao Cai: Relatively speaking, 265 of the Web site navigation flow accounted for 265 of the total traffic is not large, about One-third. and 265 of the flow, but only Mr. Cai hand control of the flow of part. Even if Google can make a decision to buy the whole 265.com, but also can not put old Cai incorporated into Google. If the old Cai can not be incorporated, then the total acquisition of 265 of the value is not big.

So, Google has its own a Web site navigation, want to be in the field of Web site navigation to compete for some users.

How much is the opportunity to navigate the Web site? First look at the development of Web site navigation in recent years:

2004, the major portal sites have increased the site navigation column, but now there is no traffic.
2005, a group of internet nouveau riche to invest money to do the Web site navigation station, but did not burn up, such as 855.com
At the beginning of 2006, 9991.com by virus plug-ins and a number of rogue means, so that its rapid growth in traffic, short-term beyond the 265 Web site navigation flow, but this is only a flash in the pan. Soon, as the rogue client was gradually purged, its traffic quickly plummeted.

And in these few years, the early those flow good da123, wu123, k369, haokan123 and so on website navigation site, the traffic also is less and fewer, almost is not worth mentioning.

and hao123 This web site navigation boss, after Baidu acquisition, gradually lost the Li Xingping series website to its compulsory promotion, its flow than its peak period, gradually decreasing.

Although the 265.com received a lot of investment, but its Web site navigation traffic has not been much improvement. So in the end, he chose to take the integrated entertainment portal route, and its commercialization also relies on the Network Advertising Alliance platform and other aspects of the operation.

Google Web site navigation website, I guess I can only be used as news for a while, unless it can get a version of the dozens of languages, while the translation tools to better integrate, and then make some innovation in the humanization, so that users feel more convenient, but also with their own resources, funds, People go crazy to promote it. This will also allow people to see a new situation. Obviously, this is almost impossible for the current Google.

Perhaps because the quality of Chinese netizens is constantly improving, perhaps because the threshold of Web site navigation station is too low, to carve out this small market more and more people. Overall, the site navigation station more and less opportunities, the overall gradually towards the lonely.