How medical network marketing improves conversation Conversion Rate

What should be done to increase the conversion rate after improving the work between teams?

1. Improve user experience, including page art, text layout, and font size improvement.

2. Content experience: Improve the Quality of the article, including statement fluency, language organization, writing skills, and professional knowledge.

3. cater to patients and give patients: From the Perspective of patients' search habits and psychology, write articles and provide correct and effective content.

4. Add a commercial access portal: you cannot add it everywhere. Add a place where you want to add it. If you do not add it, do not impose it. Imposing it will affect your friendliness.

5. Improve website Interaction: questions and comments

6. Improve the ranking of effective keywords: the ranking of highly converted keywords is the fastest way to improve the quality of dialogue.

How to increase the conversion rate is an eternal topic of hospital network marketing. How can we increase the efficiency of consulting by 0.1 million of the promotion cost of Baidu in a month, today, we will discuss this issue from two aspects: website and Baidu account optimization.

First, let's look at several concepts:

Consultation conversion rate = valid consultation volume/IP address obtained through bidding

Effective consultations vary with hospital standards. For example, a male hospital in Beijing stipulates that effective consultations are performed on patients with 6 or more conversations and are related to male diseases.

IP addresses obtained through bidding must be differentiated from natural traffic.

Go to the topic and check whether the consultation conversion rate can be improved through website rectification:

1. website content construction should focus on integrating with hospital experts, activities, technologies, services, cases, and other information. websites that do not do so cannot be seen as websites of their own hospitals, all are imitation articles-the root cause is to improve the user experience on website traffic and truly provide useful information to users.

2. Pay attention to the user experience and do not set it to timed pop-up. The experiment proves that after the pop-up, the pop-up is stuck in the lower right corner, which is conducive to the consulting conversion rate.

Under the premise of unified planning, the ultimate goal of marketing websites is to increase the consulting conversion rate;

Competition analysis:

According to the current analysis of the two sites, the overall site architecture is relatively complete, but the optimization details and user experience are adjusted. Most of the website traffic comes from the search competition. Therefore, what we will do next is to aim at the development of external traffic channels and how to improve the consulting conversion rate as the goal-oriented, and implement multi-faceted promotion and integration of the website;

Current data of the two websites:

Page bounce rate of IP consultation Conversion Rate

What we need to do:

1. website data analysis (Channel source, keyword Analysis for consultation generation, page Conversation Analysis, and page bounce rate analysis. It aims to enhance the creativity of target positioning and content adjustment)

2. Whether the user experience analysis of the website is friendly, interactive, and appealing;

3. Do you want to improve the details of the website;

4. Whether the advertisement management is in place. The observation period of an advertisement is usually one week. If the expected effect is not met, change it immediately;

Baidu account optimization:

1. The account structure is reasonable. If the keyword matching cannot be controlled unreasonably, in many cases, the keywords searched by the patient do not match the matching idea.

2. The title and description of the idea should be written into the activity content, optimized content, and numbers as much as possible, such as "** recommended by experts and answered online. Furthermore, the idea should not be consistent, no matter which unit has an idea, it should be written according to different categories. Focuses on integrating expert technologies or packaging hardware technologies;

3. Targeted design should be made for the target URL in the idea, not all of which should be directed to the homepage.

By increasing the brand influence and exposure of websites, we have spared no effort to make use of every social network resource. There is no shortcut to the network, and it will be rewarded only through patience and careful persistence;