How mobile games Escape the "premature aging" spell

Summary : With the rapid development of the game industry in recent years, Mobile Games not only in the Chinese market, but also in the world. Although its development cycle is short, the scale growth rate is not the same as other markets. However, compared to traditional PC games, mobile game life cycle is often short, the brand effect is difficult to form, and its development is unsatisfactory.

The games that have been smash hit ~

"The proliferation of Million King Arthur", 2013 is not to be missed in the world-class mobile game masterpiece, but with the card game more and more innovative gameplay, this product has not escaped the fate of everyone forgotten.

"Candy Crush Saga" in the past year has set a revenue miracle of a casual game, a year has not passed, and inevitably into the recession, leading developers King's valuation fell sharply.

The above mentioned is only a period of time the impact of mobile game products, however, in many cases, some mobile game products do not leave a deeper impression, the game of the recession came earlier, so few people remember that there has been such a mobile game.

However, this phenomenon is not the norm in the field of PC games, there are many familiar games in this field, the life cycle of a product is few years, more than 10 years.

The reason, small series of humble opinion ~

* There is a general lack of brand awareness in the mobile game industry

Most mobile games success depends on luck, for how to manage their own brand is often stretched, a game of success, the next game to start again, success or not with the previous product relationship is not very understanding.

* Mobile game lacks connotation

Mobile game developers focus on gameplay while ignoring game content. What kind of play can attract us to use what, so that the content only need to find a good IP installed on the line, the story is also perfunctory, ask, such products in addition to squeeze the user's consumption, is it meaningful?

* Media deviation from the reporting angle of the mobile game

The rapid development of mobile games brought about by the industry phenomenon caused by the media rushed to report, but think, wrong ah ~ angle deviation, pay attention to income, focus on mergers and acquisitions, focus on listing, although these content triggered the enthusiasm of the industry, but brought the player's indifference.

* Mobile Gamer Community is more closed

Many players rely on social content to taste the sweetness, but the real player community is often not this kind of paper. The forums, communities, and clubs that are common in the field of PC games seem to be less common in the mobile game world. There is no communication between the player and the developer, which is difficult to imagine in the traditional game field.

* Mobile game content lacks continuity

The most intuitive feeling is that the mobile game field is rarely continued, the reason is that the focus of mobile games is to play, and the continuity of the content of the basic does not exist. Just imagine, what kind of paper should be the continuation of a mobile game? Is play not change content? Or does the content not change play? It's awkward, isn't it?

* Public recognition for mobile games is low

The traditional game field has been developing for a long time, and the mobile game, as the newest product in recent years, has aroused the concern, but "noticing you" and "paying attention to you" are different.

The development of mobile games can get rid of the "short-lived" fate, which requires you media people, developers, players of the joint efforts, small part of this article only for the discussion, deliberation is everyone's thing ~

How mobile games Escape the "premature aging" spell