How much do you know about penguin algorithms?

Following the panda algorithm, Google launched a new algorithm named Penguin, which targets sites that are overly optimized, junk, and have no real content.

What is the Penguin algorithm (Penguin Update)

Recently, Google and the Penguin algorithm has been upgraded, the current Google Penguin algorithm 3.0 launch is not universal, still need a period of time (a few weeks) can be fully released, in addition, according to incomplete statistics, the current Penguin algorithm 3.0 only 1% of the search query has an impact, the future will be an upward trend.

First, what is the penguin algorithm?

Penguin algorithm is the United States time April 24, 2012 Google launched a new algorithm update program, codenamed "Penguin Update", Penguin, literal translation for the penguin, Google after the February 24, 2011 release of the "Panda algorithm" again launched after the new algorithm adjustment.

The goal is directed at the site, which is raising rankings by means of over-SEO, with the intention of reducing the number of advertising-filled sites, and Google expects to begin punishing "over-optimized" site rankings at the end of April, and to encourage optimization engineers who use white hat seo techniques.

White hat SEO can improve the usability of the site, help create rich content, or make the site more accessible, these are more friendly to users and search engines, and good SEO also means a creative way of good marketing thinking, making the site more appealing, which can help search engines as well as social media.

Plainly, the Penguin algorithm is to combat the "Black Hat seo" and "Gray hat seo" an algorithm, over-optimization to improve the site ranking practices to punish, Panda update is aimed at combating spam content, the site of cheating, and the Penguin algorithm is updated to combat cheating techniques, mainly spam links, the behavior of cheating outside the station, In fact, the two attacks are very similar to the target, are those low-quality cheating site.

According to the MiG understand, this time the Penguin algorithm 3.0 the most important should still hit those keyword stuffing, exactly match and the same anchor link and non-natural links, and Baidu Green Luo algorithm has some similar.

U.S. time April 24, 2013, Google launched a new algorithm update solution "Penguin Update".

U.S. time May 22, 2013, Google launched the upgrade version of the algorithm update scheme "Penguin 2.0".

U.S. time October 04, 2013, Google launched the upgrade version of the algorithm update scheme "Penguin 2.1".

U.S. time October 17, 2014, Google launched the upgrade version of the algorithm update scheme "Penguin 3.0".

Second, the Penguin algorithm generated background

Website on the web, it can be converted to more links or visit a website, instead use black hat spam sites, they are in the pursuit of higher rankings or traffic, they are using the technology that is detrimental to users, the purpose is to find shortcuts or loopholes to improve their site rankings.

We see a variety of black hat technologies every day, from the accumulation of keywords to the link plan that tries to manipulate the search rankings, and many of our ranking changes aim to help searchers find websites that provide a great user experience and meet their information needs, so we launched the panda algorithm, Successful feedback in search results for higher quality sites.

Earlier this year, we launched the "page layout algorithm" to reduce the ranking of sites that do not have much quality content, and in the next few days we will launch an important algorithmic change against the spam site, this change will reduce the site rankings, our ranking algorithm has always been the algorithm for spam sites, But this time there's another important improvement, and we're trying to reduce spam sites, recommend high-quality content, create good user experiences and white hat SEO methods instead of actively engaging in spam technology.

Third, the Penguin algorithm cleanup objects

First, we need to clear two points, that is, the Penguin algorithm is aimed at the optimization of excessive and spam sites to clean up and down the right.

1. Excessive optimization

Optimization over the update of the algorithm, the main target is to use the SEO technology, a keyword to improve the ranking.

Specific practices have keyword stuffing, exactly matching and consistent anchor link text and non-natural generated outside the chain, the Penguin algorithm in the optimization is not for the whole station and page down the right, but only for the optimized keywords.

In other words, in this aspect of optimization, your site weight and rankings will not decline, your page weight and rankings will not fall (the traffic brought by the long tail), you have been centrally optimized keyword rankings will be greatly reduced.

2. Spam website

Spam Web sites are divided into spam sources and the existence of spam sites, the former refers to the use of mass tools for website information dissemination and construction of the outside chain; the latter has a large collection of content in the site and a variety of illegal violations of the content.

If the site is listed as a spam source, it may cause the overall site to be affected by the power down, similarly, if there is a lot of spam in the site, it is also possible to be affected by the penguin algorithm.

Iv. the impact of the penguin algorithm

According to the official data collected by the MiG blog, The Penguin Algorithm 1.0 of the impact rate of search query is about 3.1%, the Penguin algorithm 1.1 on the search query impact rate is only about 0.1%, Penguin algorithm 1.2 on the search query impact rate of about 0.3%.

Then the Penguin Algorithm 2.0, its impact on the search query rate is about 2.3%, the Penguin algorithm 2.1 on the search query impact rate of about 1%.

And the Penguin Algorithm 3.0 (previously known as the Penguin Algorithm 2.2) The current impact rate is only about 1% (the data is only the impact rate of English search query).

In this, MIG also with you webmaster or SEO optimizer to explain point is: Google Pierre far in Google + stressed that this time the Penguin algorithm 3.0 is "Refresh", for other details are not mentioned.

The so-called "Refresh" means that Google just re-run the algorithm, repair part of the problem, not in the algorithm to add new reference factors, etc., means that the new version of the algorithm is not too large, which is why some owners think should be called the Penguin algorithm 2.2, and not the Penguin algorithm 3.0 reasons.

After Google confirmed the launch of the Penguin algorithm 3.0, some webmasters said their site was not affected by any, or only partially affected, then Google Pierre far in the answer on Google + on the issue: Penguin Algorithm 3.0 has been released in some areas, but the global popularization of work is still in progress!

Five, how to deal with the penguin algorithm?

Since Google (Google) launched the Penguin algorithm, MiG on a large number of sites have been tracking and observation, but also in some well-known foreign SEO blog to do some research, now we can conclude: Google launched the Penguin algorithm is to combat the existence of the optimization of excessive and spam information site.

So how do we adjust the SEO strategy of our website according to the change of Penguin algorithm?

1, avoid SEO optimization over

We see that search engines have begun to reduce and combat the "exact matching of anchor chain" to a page to bring the effect, according to the Penguin algorithm observation, we can see that the appropriate choice of "exactly matching the anchor link", "part of the anchor chain connection" and "whole article title links" to the search engine seems better.

In other words, with 20%-30% exactly match the anchor link to tell the search engine I this article with which keyword, with 70%-80% part of the anchor chain and the whole article title links to enhance the page weight (page level authority), Such a way should be feasible and more reasonable and natural.

2. Avoid keyword stuffing

In the update of the content, MiG recommends that you try to maintain 2%-3% of the keyword density is ok, keep nature, do not intentionally add.

Some SEO experts believe that placing keywords in the higher position of the page will make the page's search rankings soar, however, according to the MiG understand not all search engine observers are so, generally speaking, it is best to follow the normal editing style of the keywords distributed throughout the page content, it seems natural content easier to read, And with the keyword on the page to make a special distribution, in the search rankings will also get a better score.

3. Avoid cloaking (camouflage)

Cloaking is a black hat technology, which is what search engines see and what users see is not the same, these pages will be deleted by Google or the entire site penalty.

4. Avoid duplication of content

In the 2011 Panda update when the time is not very strict, but for the current penguin algorithm, duplicate content is obviously not accepted, so try to keep the original and independence of the article is very important.

Original article cost is relatively high, many people will use pseudo original, here MiG suggest you can manually change sentences, words and grammar, because manual quality will be better, and I suggest to find two articles about the content of the self-merger adjustment, so the originality is higher, also can add pictures or videos for the article, This will make Google feel more quality.

5, to avoid excessive spam links

The number of external chain does not need too much, as long as reasonable every day to do a little better, it must be remembered that the quality is more important than quantity.

Therefore, MiG recommends that you do not publish a lot of useless information every day, this is in the manufacture of Internet spam, the right to your site is also understandable, excessive spam links and irrelevant links to the impact of the site is catastrophic.

6. Avoid Junk information

According to the study of foreign SEO peers, the penguin algorithm in the identification of garbage information, is the use of anti-spam processing algorithm, the focus is shown in:

①, information posted on the Internet, if similar to other spam or phishing information, the information is judged as spam.

②, the information posted on the Internet, if the text is different from the published site, it is judged to be spam (many appear in the outside chain of mass-generated tools).

③, the information posted on the Internet, is considered spam if it is similar to the content of adult content and "quick riches" tricks, which are usually related to spam.

④, information from the IP address of the spam source is determined to be spam.

⑤, there is also a: a large number of information that is not related to the content of the site, is judged to be spam.

See here, we should understand the corresponding approach, that is, to build high-quality and relevant links to deal with the changes in the Penguin algorithm, in addition, the MiG reminds you to also pay attention to the best use of independent IP servers or virtual space for the construction of the site, so as not to be compromised by other sites.

MIG Blog Reviews:

As SEO, we have to do is to challenge the search engine algorithm, find the "Allow" and "not allow" the balance between the point, and then expand the balance to the surface, thereby affecting our site, improve the keyword ranking of our site.

For Google over-optimization penalty algorithm, although for the foreign trade industry is a blow, but we also want to see the good side, that is the Google algorithm is constantly improving, the internet is being purified, which also embodies the Google's fairness, as long as we do in accordance with Google, do not use black Hat method, Keyword stuffing and irrelevant links randomly inserted and so on, I believe your site's ranking to improve just in the corner. From: Rugao website Construction http://www.bao0513.com/

How much do you know about penguin algorithms?