In the early hours of March 10, Apple has finally released its long-awaited Apple Watch, in fact, the industry has long inferred that Apple will launch a smart watch, but Apple based on a number of considerations, always "tight-lipped", the birth of Apple Watch can really be "awaited" to describe. So why did Apple choose to push Apple Watch during this time period? What impact will this bring to the industry?
Why is Apple watch "belated"?
It is worth mentioning that Samsung before the introduction of the Galaxy Gear smart watch, the domestic shell also launched a smart watch, these products, although the component can not be compared with Apple Watch, but it could play a role in marketing education. How much the market performance of Apple Watch will benefit from this.
As a result, Apple is not rushing to launch Apple Watch and is closely following the market's feedback on smart watches to help with the designation of the strategy. In addition, Apple does not want to release too many heavyweight products through a press conference, as these products may be subject to mutual restrictions; Of course, Apple will not release the new product too long, because it may lead to a lack of confidence in Apple. So it should be a good time for Apple Watch now.
what is Apple watch targeting?
Take a look at the positioning of Apple Watch, as it may be a place where Apple Watch differs from other opponents. First of all, Apple Watch has 38mm and 42mm two dials, normal, sports and advanced three version positioning, plus a different color bracelet, it can be said that the company has fully considered the personalized market demand. In fact, the previous 5C has shown this concept, different colors can really cast different users of the good. Since there are different grades of points, that Apple Watch has unified the ambition of the lake, relying on high-end products to increase force lattice, the low-end product to go, this is nothing bad.
In addition to appearances, we should pay more attention to their performance. It is said that the product has accurate to nanosecond time rendering and 48 hours of standby capacity, while the back of the iOS system and ecology will also bring more systematic and humanized experience for this product, this is not the other opponents.
Excellent performance is very important for smart watches, and it is well known that many smart watches have data collection, heart rate monitoring, pedometer and other functions. The algorithms and big data technologies behind these functions are important factors in determining their accuracy. If Apple Watch has more performance, the performance at these levels is naturally superior. And since Apple is also aggressively moving into smart cars and smart homes, Apple Watch can accumulate a lot of valuable data and users, and there's nothing wrong with Apple's expansion in other areas.
However, while Apple Watch has powerful features, many features have to be done with the iphone, in other words, the market performance of Apple Watch depends largely on the stock market the iphone brings. Apple does it for no reason. On the one hand, it can consolidate Apple's existing ecosystem and combine different terminals, such as watches, tablets, mobile phones, and so on, on the other hand, it can boost the synchronization of iphone and Apple Watch sales, because the potential users are very consistent. In this way, the positioning of Apple watch is very clear.
How much does Apple Watch feel for apple brushes?
In my opinion, whether Apple Watch can meet Apple's expectations depends not only on its positioning and performance, but also on its price. Price, the minimum price of 2588 yuan, 18K Gold version of the maximum price of 126800 yuan., so, 18K Gold version should be for the Apple pull brand influence, and the lowest is the market main.
The market performance of Apple Watch can be said to be controversial. Apple Watch's shipments are forecast to reach 20 million units, roughly equivalent to the total number of global wearable devices shipped in 2014, because the minimum price is reasonable and Apple's workmanship and performance are beyond doubt. But there are also people who think Apple Watch may have difficulty copying Apple's success on other products for many reasons.
First, Apple Watch relies on the iphone for better market performance, which means Apple Watch has a lot of limitations. If it is an Android platform smart watch, as long as the Android phone can be combined to use, the limitations must be much smaller.
Second, smart watches are constrained by the size of the screen, and the real use is a tangled matter, though, Facebook and BMW have already developed apps for Apple Watch, but how is the user experience guaranteed? How much more complex can you do with that screen?
Third, on the price, although Apple Watch is the cheapest 2588, the price is still more expensive than some other competitors. Especially in the future, with a large number of manufacturers to join in, the smart watch market will inevitably face a fierce price war.
So, while Apple Watch has a lot to offer, it's hard to say how much of an apple's presence there is, and we'll keep looking at its market performance. (Wen/Wangyi see qq:543415188)
How much does Apple Watch feel for apple brushes?
