How much does it cost to be an app?

As an Internet practitioner, the most common questions asked by Layman's friends are:

"How much does it cost to make a website?" "or" How much does it cost to make an app? ”。

As a complete website project and app person, today from the product manager's perspective, together to calculate what the small and medium-sized app needs to do from scratch, and in order to achieve a mission, the cost of how much money to pay.

The following prerequisites are as follows:

SHENZHEN, mobile internet direction. Some of the common tasks involved in developing a new product are not perfect.

First, let's say we have a mature team before we do the app .(This is very fortunate premise, a lot of product development progress is very slow, one of the reasons is constantly hiring in the process), the structure of the team to architect and backstage Development 1 + Android 1 +ios Development 1 + Product Manager 1 + Front Development 1 + designers 1.

You may also find that these staffing is a single point, once someone is sick or leave, a job will be missing, the project progress will be delayed, so we have about 2 floating quota, that is, the initial team of about 8, we assume the team average salary of about 13000 (suppress surprise, Shenzhen needs this number, or relatively low), you need to pay five insurance for the staff of a gold, see the table below (assuming we are honest and kind company, Provident Fund to pay the minimum standard):



In addition to the salary portion, but also to pay an average of more than 3653 yuan per employee Five insurance one gold expenditure, the employee portion of the expenditure is (13000+3653) *8= 133224 yuan/month.

Well, with the team, the next step is to solve the workplace problem.

8-person team can choose a business incubator (if you can find an incubator) or a low-end office space (this type of office , Shenzhen is about 120 yuan/㎡, about 100 square meters. It is necessary to mention the following incubators, the incubator rents will be relatively cheap (or no money), before accepting the start-up team will generally sign an agreement, the need to use the site as a replacement for equity, or a preferential investment rights, whether cost-effective, the start-up team to weigh themselves. Calculate the water and electricity, the property, one months about 15000 calculate compares province.

with venues and teams, then replace office supplies, broadband, etc. (assuming the computer itself), the ordinary ergonomic chair price at about 150 yuan, if not buy engineering chair can also, with ordinary chair, In addition to the table split costs, desks and chairs need about 200 of the cost, this is a one-time pay. Shoot the head, 6000 yuan can be done.

Well, people, venues, crime tools are alive, start to get to the point.

1
Product positioning, wrangling, early stage of work preparation

Do the app before generally have a boss, the boss probably know what they want to function (yes, the boss generally do not know what to do, what the demand is, product positioning is what), this time the product manager to go, with the boss all kinds of wrangling, clarify demand, find product positioning, here about a two weeks, Persuasion will think about the positioning of the product, the need for a period of time (the architect can start thinking about the technical structure of the product, not formally started).

Product positioning and early needs identified, need to think of a product name, demand research, competition research and analysis, registered domain name, purchase server and peripheral basic capabilities (such as CDN Storage, SMS service, message push, etc.), trademarks (unregistered trademarks, many teams are eating this loss), squatting domain names, Design logo, here in the boss does not change the idea, change product demand and positioning under the premise, at least a week, this time the prototype of the product, technical structure of the embryonic also came out, basic can enter real thing work. This step assumes that the domain name does not need to spend a large price to buy, the total cost of the head 10000 yuan/year can be taken care of.

2
Product version planning, architecture design phase

It seems like everything is ready, the product begins to tidy up the requirements and plan the version according to the requirements priority. The architect starts to enter the development environment, the production environment deployment, the basic code development stage according to the development direction of the product.

It is necessary to mention that the two common ways to do the app are native native and WebView way, the pros and cons of the two methods are not in the scope of this article, generally in order to ensure the experience, in the primary way, webview the way supplemented.

The version is especially important to develop in the native way.

First, after the app development is completed, need to put shelves to the App Store (assuming we only on iOS and Android), iOS App Store has a lengthy application review cycle, you must advance to the next few small and medium version of the function of the plan to not in this part of the chaos;

Second, when your app is installed on a user's phone, you'll expect that most of the time he's running the latest version, and users will be annoyed if your version is updated too often.

It looks like the process seems to be going very well, and the product manager V1.0 the product and begins to plan for the product.

New products from scratch common work

1. Product website: Product website is the face of the product, the company, the team, let the user enter after the fastest speed to understand your positioning and product characteristics, that is, what kind of people in order to solve what kind of problem, do what kind of thing.

2. User Agreement : Yes, if the user wants to register and use your product, you will have to draft your user agreement, and continue to communicate with lawyers or legal services to adjust.

3. Seed User : Well, you have to think about where your first batch of seed users came from, how they were organized, how they managed, they were the first people to test your product, It's important to verify your product positioning, identify product issues, and enhance your product experience.

4. Basic Data Escalation Planning : You need to know what data needs to be collected to optimize the product once it is released, in the case of ignorance of the user's behavior. Adjust your product design and think about the direction of your product.

5. UI design and interaction standards Development : There is no guarantee that the UI and interaction of the product will have the effect of making the user feel stunning, but must ensure that the ui/ The interaction has no problem with consistency.

6. Background management system : If you are looking at data or content management, the backend management system is an effective aid to your work and cannot be less.

7. APP > This is the weight of your product and keep a close eye on tracking.

If all goes well, after 3-6 months, your app's first version should have the first prototype.

3
Internal testing, grinding stage

At this stage, you will be able to maintain close communication with design, development, seed users, collect problems, identify problems, optimize and solve problems, and you may need to release 1-3 beta versions during this period. At the same time, you have to find ways to keep the seed users active and fit with the passion, which is a daunting task for anyone who does know.

4
Release phase

When publishing, not counting the channel advertising costs, not advertising, online iOS APP Store need to register the developer account, purchase certificate, also need to spend a certain fee, not much, also 99 dollars/year.

If you do a little more, find a security team to help you with your security assessment and spend some money here. As for load balancing, acceleration technology or something, your app just came online and should not be used.

6 months, fast, the cost of an app from scratch is probably this:

Labor cost: 133224 yuan * 6 months ≈80w

Venue Rent: 15000 RMB * 6 month = 9W

Office supplies + tables and chairs expenditure: 1W

Server, domain, peripheral it basic cost: 2W

About counting down, not counting marketing expenses, the first version, you need to prepare 100W.

Yes, when someone asks how much money you need to make an app, you can answer:

"A less complex app, made from scratch, comes out in the first half of the year and takes 1 million. ”

When others make great things, we often feel "ah, this thing I thought of early", as an entrepreneur, think of is not something to be proud of things, it is important to:

Do it, yes, executive power is important.

How much does it cost to be an app?