How new media is draining the app

One of the indispensable channels in the promotion of app operations is the new media, with the rise and rapid development of mobile interconnection, new media can be said to be an unprecedented flow of troops, so the new media has become the Enterprise app product platform value transfer of the best channel, Using the characteristics of the new media itself can be very good delivery of the content of the app platform, services, products, after-sales, information, ideas and so on, through the above content of a variety of personalized display in the user to complete the display of the enterprise brand connotation and exposure.

What is the new media, in fact, is not uncommon, the word new media coverage of all the data of the media, including the traditional data media, network media, Mobile Media, Smart digital TV, intelligent data newspapers and so on-Baidu hundreds, today's headlines.

The new media can be said that as long as there is a communication capacity, through the digital display of the media can be called New media, today because of limited energy we will focus on the current most familiar with a drainage of the narrative, for everyone to discuss.

Public Number app traffic operation

About the operation of the core, small series to give three Heart, "activity, content, emotion" Most of the enterprise app can do activities, very little content to stay, very little to do the emotional department. So let's talk about how these three cores are done today.

The first step of operation: Increase the quantity, control the quality of the primer.

Fan Access channels:

1, do a good job of target user analysis work, find the user gathering channels, according to their own characteristics and ability to make corresponding activities planning.

2, content for the king, good content creation can be effective is the user consciously forward, share, collection and attention to our media platform, the ultimate ability to achieve platform self-propagation.

3, the use of future traffic platform interface settings, such as the first page of the app website to add a public focus on a key.

4. Submit the app public number to the public platform navigation website.

5, in some promotional marketing must be unified with the public number two-dimensional code.

6, through some forms of paid advertising to promote.

7. The app platform itself has a concern button added.

8. The public number which is connected with the same number of fans does not have a competitive relationship with each other.

9, the Classification information Network promotion, in the classification information online app public number promotion can be in the platform to carry out some relevant high-quality information release, guide users to follow our public number

10, do marketing activities, such as online giant screen games, WiFi connection, product trials, sweepstakes and other activities.

Step Two: Content authoring

For the creation of new media content, it can be said that the creation of the same industry, different ways, so it is difficult to unify to give us some substantive writing methods, so today mainly from a relatively popular writing heart:

1, the content source has the creation

2, the content logic to clear

3, the content point of view to be true

4, content writing to have an attitude.

Content sources can be combined with the content of the app platform, services, products, after-sales, information, ideas and so on to create ideas.

Step three: Establish the user's emotional base

In fact, this step is the simplest step, but also the most difficult step, simply because he is like a man, difficult is also so.

The image of a public number remember not to use it as a tool to operate, because all you are running is the person behind the tool, how to create an anthropomorphic public number.

1, first give us the public number of the author of a personification of the name: for example, Dahne, Darme, GE, and so on, all of their own public number has been personified, because only the personification of users will have emotional sustenance.

2, enhance the interaction with the user, this interaction can be a daily article views of the discussion, can also be the author to provide users with surprise gifts, but also can carry out some offline activities.

3, find their own hardcore users, let them to produce content and give return, with such a group of fans, your emotional base will not be easily shaken, when problems arise, these fans than the official will be more active.

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How new media is draining the app