How non-natural links survive in the Google Penguin algorithm

On April 24, Google released the Penguin update of the algorithm at the same time, has been a lot of sites in the natural link profile has been searched for those unnatural links to the site to do a penalty, such as site traffic decline, ranking reduction and so on, how to monitor your site links rights and interests of the loss, We can get inspiration from the Overoptimisation case.

one, the acquisition of excessive links

In a short period of time to get a lot of links, for the site is never a good way, webmaster should control the sharp increase in links, especially after the introduction of Google algorithm, we often can hear: "These two sites have received webmaster tools in the message." The two sites are constantly being built by using a third-party tool, "Non-natural link link building". There are two quick ways to check your site's link acquisition speed, using ahrefs or majestic seo.

As shown in the figure:

　　

Very high link acquisition speed (ahrefs)

　　

Non-natural link acquisition speed

Second, check site-wide links

　　

Using webmaster tools to detect all site links is a fairly easy and quick way. In this way we can clearly see whether the site-wide reverse link has a significant skew difference.

Third, check the distribution of the non-natural anchor text

　　

Open a flow device, enter the URL, if we see the picture shown in the case, then prove your unnatural anchor text distribution has been listed in Google, the next thing we need to do is for different types of anchor text analysis.

Keywords for exact matches such as human resource management software;

Widely match keywords, such as online human resource software systems;

The terms of the brand, such as BR eathehr,www.breathehr.com;

Keywords + brand aspects, such as respiratory HR software system;

Image link;

Other such as "Click here", "the anchor text of this site and other natural resources, does not fall into any of these categories."

Iv. Inspection of non-natural link authority dissemination

Link configuration file tool to detect this exception, in the following example, the Blue line represents the site of the link authority seems natural, more than the reverse authority spread 4 of other sites this seems more natural. Any high spike in the figure may be a suspicious attempt by Google-flagged PageRank maninpulation.

　　

Actively carrying out the above checks will help determine the weaknesses of the Web site's backlinks and can do useful things for the better future of SEO.

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