How programmers should design clear navigation

A clear navigation structure is important to both users and search engines. Users can quickly and conveniently find the information they need through the excellent site navigation system, while the search engine can efficiently index the website pages through reasonable navigation, therefore, a clear navigation system is an important goal for programmers to design websites. I will talk about how to design a clear navigation structure. Hope to help you.

What should we consider about navigation design? In this case, we should consider what users need to see when they come to our website? Therefore, our navigation design can be based on user experience and search engines.

1. Rational sorting of website content

Navigation is an important part of a website. If you think of it as a person, navigation is the head of a person. Therefore, in navigation, we need to place the core module of the website. The core module refers to the main characteristics and advantages of the website services or products. Click the corresponding link to go to the topic page of the corresponding topic. At the same time, the navigation is generally located at the left and right sides of the webpage header or under the header. Generally, users browse from left to right. Therefore, the important part should be placed in the upper left corner, and the unimportant part should be in the lower right corner.

2. We recommend that you use text marks for website navigation.

This is designed from the search engine perspective. Many program designers like to use images and flash for navigation links, and sometimes use javascript For program convenience, this is very unfavorable to the crawling of search engines, so in order to reduce the crawling obstacles to search engines. We recommend that you use HTML text navigation and CSS styles to design the desired visual effects for a good user experience.

3. The layout of navigation keywords is very important.

As many SEOER know, the layout of a website's navigation keyword is very important, and its weight is also relatively higher than that of the home page. Therefore, if you set keywords in the navigation layout, you can increase the column page weight and rank the column Page's target keywords.

4. The use of website breadcrumb is very important.

The website uses the bread navigation to clearly determine the position of the page in the entire website structure. Therefore, correct use of the bread navigation is very helpful for the establishment of the website structure, especially for large and medium-sized websites. It also facilitates crawlers to capture and track corresponding columns.

　　

 

5. preset navigation clicking distance

During optimization, we often hear the word "Click distance". A good navigation means that the closer the page is to the home page, the better. The distance between the inner page and the Home Page cannot exceed four or five times. Therefore, programmers also need to consider issues during the design process. In order to ensure that the internal page is no more than four or five clicks on the home page, we need to flatten the website structure as much as possible, what is the flattening structure? Let's look at an example: xdjrwcom/1.html, xdjrw.com/2.html... When these webpages are directly under the Home Directory of the website, the search engine can easily crawl them, and the website structure level is very low, so that the website can form a flat physical structure as much as possible, which is conducive to website indexing.

Summary:

A clear website navigation allows users to quickly and clearly find their desired products. It is closely related to website architecture information and user experience. It is also an important criterion for measuring the professionalism and availability of a website. Today I will write about how to design a clear navigation structure. This article is organized by www.dxjrw.com. Author: mei Jianwei, I hope to help you. Thank you! Reprinted, please enter the URL. Thank you!