How the website should break through the traffic bottleneck

Each of our site when the keyword ranking, the site's traffic is relatively maintained at a level, sometimes these flows may be compared to the original site when we expected traffic will be worse, at this time we do some conventional optimization means our traffic is still in a state, Traffic bottleneck may be a problem that some Chinese and late websites often encounter, our overall grasp of the site and our site positioning may make our site traffic into the bottleneck, we have to think in the same industry search engine why to give us more traffic?, what are our strengths and weaknesses, We need to constantly think about finding problems to solve problems to make the site into a new level of traffic, today to share a few points on the solution to traffic bottlenecks strategy.

　　First, research industry user needs

1. User-Explicit requirements

Not just our industry users, what we do in daily life, there is a dominant demand, in our website optimization is reflected as, users search for the purpose of the keyword, users search the keyword most obvious want to get what content, these represent the dominant needs of our industry users, This as a SEO for every industry users are required to grasp their explicit needs.

2. Implicit demand

The recessive demand needs us from the industry user's explicit demand embarks more to ponder and the extension, even must add our to a certain profession more thorough understanding, for example we search the decoration, will discover the Baidu to search the box, the decoration effect chart entire 2013 picture is ranked in the front, We analyze the decoration industry users of the dominant demand is a decorative effect of a rigid demand, and the invisible demand is the user for the time and picture integrity of a demand, time is the latest 2013 years of pictures, the complete aspect is the user needs is the whole set of pictures, the picture contains a variety of huxing, all kinds of rooms ( Living room, horizontal, kitchen and so on), when the user did not increase the whole word when the search results did not meet the needs of users, so users will add encyclopedia to search. (as pictured)

　　

Second, compare competitors

1. Web site requirements to meet the analysis

In the first two points we have analyzed what we are in the industry users in the end what the explicit needs and hidden needs, the following step we can call the enemy, we analyze the same industry in the content of the site on the user's explicit needs to meet, If the same industry site has not satisfied the user's dominant demand then our site opportunities are quite large, in general, some machinery industry users of the dominant demand is mostly not satisfied.

However, a slightly more competitive industry users of the dominant demand of the same industry site is mostly satisfied. That's when we're going to consider the user's implicit needs, in the hidden demand, we should try to consider the details, for the user's invisible demand further subdivision, of course, the invisible demand will not be too much, careful analysis of the same industry site for each of the hidden needs are well satisfied, if not then we should go to meet these needs.

2. Find out the countermeasures to guide the flow

When we find a little demand whether implicit or explicit demand in the same industry site is not satisfied, then our strategy is quite clear, do our best to do this, when users through these requirements into our website must use these products to retain him, And this some of the same industry is either not doing a good job or is not done, and we do, slowly our flow will rise up.

Third, the implementation of operational strategies

Cost considerations

On the point that we want to the industry does not meet the requirements of content as far as possible to do a good job, before we do, we have to think about our resource costs, how much manpower we spend each day to make content, the amount of content we do each day, and what we add to our total update volume and the amount of updates we have on our website, After the content of the online also through the later data analysis, to see the content of the bounce rate, stay time and so on, and constantly adjust the content.

Summary: When our site to do in the late, traffic bottlenecks is we inevitably have to face to the problem, we do at this time the operation is no longer those outside the chain, update and other basic operations, more is the thinking of things, more to analyze users, more to tap the needs of industry users, will find out as their own site creative content, For example website (http://www.51shiyanji.net) at this time of our website traffic bottleneck also need not worry.