How the koala shakes the store and how to use it to regain new life

In today's real-life shop talk about the era of e-commerce, how can offline physical stores get out of the predicament and regain their new life? The method is simple, relying on koalas to shake, easy to open a shop on five steps.

The first step is to collect customer information and gain information to win the war.

E-commerce and physical stores the difference between the two business models, is the extensive marketing and precision marketing, advertising marketing and data marketing, traditional business model and the Internet model. Because e-commerce can master the customer's complete data, control customer information, can be very timely to meet the individual needs of consumers. In today's era, information is the virtual world of "money", who control the information, who has mastered the "currency" distribution and circulation rights, but also mastered the initiative. The battle between the physical store and the e-commerce was doomed from the start.

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But it can't be said that the physical stores have no chance of survival, the secret in the store can also collect a large number of consumer offline data, complete analysis to carry out accurate marketing. Holidays at the time of the busy shop for physical stores gathered a large number of customer database, as long as the physical store grasp the opportunity, through the koala shake to collect customer data is minutes of things, with data, in a specific holiday push offers information becomes logical, suction powder is so simple.

The second step, group buying site Showmanship Live, you can do it yourself

In fact, group purchase site is only using the traditional offline physical store does not control their own customer information, this "information asymmetry" principle for their own profit-making business means. If the offline entity shop itself to publish advertising posters, directly to the surrounding customers "big promotion", with the printing fee for this small, the store will also get "a steady flow" to the store consumption of guests.

Many physical stores do not do so because they do not understand the marketing technology and the old business model to imprison the business thinking. Now with the easy operation of the koala shake, like the installation of home routers, each physical store has its own extension channels, but also low-cost, high-rate Oh!

Step three, it's easier and more important to catch your side than the distant one.

Now we will find this phenomenon, to a restaurant near, many consumers will take out the mobile phone search shop whether there is a group purchase or coupons, action generally occurs in the store, the shop door or not far from the restaurant. After the purchase, if you feel good and often live in the vicinity of work, then two times the chance of consumption will be greatly improved.

Conversely, if consumers see information about a restaurant from the Internet, they need to drive past weeding. Unless it is particularly good after the experience, two times into the store may be outside, if the feeling is only general, because the distance from the life circle too far, the possibility of going again is not basic.

So it is much more important for you to seize the consumers around your store than to attract consumers from far afield and make it easier for them to grow into old customers. Koala shakes the main near-field marketing, is for you to take care of your surrounding target consumer groups, so that your customers can be a repeat customer.

The fourth step, not professional don't touch, tube good you good at offline marketing is enough

Many big-brand physical stores feel that the electric business operation of the wind, they do not taste early, perhaps operating two-pronged can be steady. The fact is that the traditional store online in the game can only passively in accordance with the e-commerce play method, take their own weaknesses to the strengths of e-commerce, the results in addition to pull low income and profits, offline passenger flow more and more serious loss, no effect.

Physical Shop Real Network transformation, not simply hang the surface of the shop, but the real learning e-commerce customer-centric Internet spirit, give full play to the offline experience advantage, through the network marketing technology will influence expand, so as to achieve the purpose of attracting passenger flow. Koala shake from the mobile terminal to start, offline floor-standing network marketing, so that the physical stores with their own advantages of the store, the formation of a real magnetic field, so that customers uninvited.

The fifth step, return to the nature of business, so that consumers like the high sales of course

To meet consumer demand, so that consumers get thoughtful and meticulous experience service shop, will be able to attract more and more repeat customers, word-of-mouth effect will let the store itself become a continuous source of gravitational emission. Having a good customer experience is fundamental to the successful operation of a physical store.

Koala shake for the physical store prepared a full range, multi-functional application, to meet consumer expectations of a store, through a variety of functional applications of the combination, so that consumers experience the intentions and quality of the shop.

Close the tide really not scary, as long as the store can correctly apply their own marketing tools, change the inherent unrealistic marketing ideas, choose a good marketing tool, reversing the decline to regain new life is just around the corner!

Good business opportunities Speed Contact!

Address: Yizhuang Economic and Technological Development Zone Division Chong Seven Street 29th Institute OBE Internet Innovation Park, building 5th

Contact Tel: 010-87230000

Email: [Email protected]

Merchants Hotline: 18510225224 MS

Number: Jixiangotm

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How the koala shakes the store and how to use it to regain new life