How the network hype is tempered? (Summary version)

Internet

China's internet has never been a lack of hype, casually open a portal to see the news, not pornography, the words of war, the war is not limited to the Internet industry, the internet is just a battle of the mouth of a platform. From the beauty of the wooden son to fame, to the beauty of the high price of marriage, and then to the recent Zhang Yu events, regardless of their hype is well-meaning, or malicious, in short, to attract the attention of the public at the same time, also became popular life after the hot topic, and finally, Miko Mi was Amnesty blog China, the United States also seems to have found their own happiness.

So, how did they really hype it? Are they the only ones who can hype and we can't? Which factors can determine the success of the hype? I summarized the following several hype methods, readers.

Hype steps are as follows:

1. It is important to know what topics are popular among netizens nowadays.

2. You must understand the preferences of the major web site editors. What kind of news can be on the homepage.

3. What kind of resources can cooperate with you to hype. For example: You can find someone to sing with you, whether you have media friends and so on.

4. Everything is available, start hype.

5. Post to major forums or press conferences.

6. Throw xxxxx remarks ....

7. To find relevant personnel to participate in, sing Double.

8. The public's discussion of this incident has aroused speculation and comments from all sides.

9. After losing the public appetite, the protagonist of the event began to explode the insider of the whole affair.

10. The media and related units condemned XXX.

11. The hype basically ended, the protagonist began to maintain their own public image.

Hype is probably the most common, the most common way there are three kinds:

One, grandstanding type.

Uncharacteristically, do something contrary to the public morality, illogical, not in line with ordinary people's thinking, or to challenge the legal yardstick, moral and ethical things. This kind of typical such as: Miko Mi flow. To become famous without sacrificing for the arts.

Some time ago, the woman who had thrown a monthly salary of less than 3000 of the words of the inferior people, in the establishment of the status of public enemies quickly became famous. Taking off clothes, writing a sex diary, self abuse, self-inflicted wounds, unexplained marriage and parody are the types of representatives.

Second, the type of looting.

As mentioned above, the Internet does not lack a verbal war. Chinese people like to watch the lively, like Shino Houdo, see both sides fight, Shing, not only not to persuade, but to fuel, the more intense saliva war, the audience will feel more enjoyable. There is a demand for the market, of course, the portal is willing to reprint, the release of such a mouth of the news. Some time ago the xx person because participates in XX and xx's saliva war, was xxx company with the high salary + option amnesty.

You xdjm, if you are going to be famous in this way, remember that one of the events that you are involved in is to have a certain giant involved, because the general saliva incident, hit halfway to rest the fire.

To bombard a person's opinions or actions, this person must be a celebrity, or an industry authority. Another example: Zhang Yu to the media to provide several tapes, if any one can stand up to admit that the man in the film is actually himself. Then Sina, Sohu's editors should not act up?

Three, out of thin.

No thing, you say he has, people will feel very strange, will inquisitive ask the end. In fact, there is no ghost in this world, there are many people who say, there is a ghost. Today's Internet practitioners are disruptive, spread the rumors of competitors everywhere, said that a certain professional manager left, a certain company to lay off, such as the acquisition of rumors, such as the fight against competitors, shake people's morale. In fact, some professional managers do not intend to leave, is because the boss believed these rumors, led to the suspicion of their own, forced to leave is also a matter of course. This so-called Sun Tzu's Art of War "Fanjianji".

In fact, each of the 36 meters can be used as a way to hype, I first listed three kinds of common, common way. And above these methods is a small summary of the Chinese Internet hype, no matter what method you take to hype, leaving the media to participate in this carrier, you will not succeed. In the hype, always remember 4 points is:

1. Must understand the tastes of major web site editors, to attract media initiative propaganda, the kind of need to pay editors ' red envelopes to the first page of the news is doomed to failure.

2. The involvement of all walks of life has sparked a string of debates about the social impact of the incident.

3. If the insider involved, we must grasp the heat, in the most critical time to explode out of the insider.

4. To control the schedule, do not play all the tricks at once. Otherwise it is a flash in the pan.

The advent of the Web2.0 era, public participation, the era of mass entertainment seems to be the spring and autumn warring States when the thinkers have similar ideas, this period, the birth of a lot of children, such as: Laozi, Confucius, Mozi, Xun Zi, xx son and so on with representative figures. Today's internet is 100 million netizens contend the era, I believe that in the near future, the results of the contention of netizens will also be born many such as wooden son ugly, jasmine sister, peony brother, such as heroic figures.

When the author finishes this article, some people may ask, why don't you fry yourself red?

My answer is: when everyone goes to gold, I prefer to serve the prospectors, such as selling shovels to them. This article can be reproduced at will, but against arbitrary castration, Exchange please contact email/msn:charles_zheng$163.com