How the official website increases the viscosity of visitors

The article on increasing the viscosity of visitors to the site has long wanted to write, but because I have been busy with other things without delay. Until the Guangzhou Evergrande Football Club May 2, 2012 15:00 official announced that the Bundesliga defending champion Dortmund striker Lucas Lamon Barrios (full name Lucas Ramón Barrios) formally contracted, the Evergrande official website instantly cannot visit, the webpage prompts "Too many Connections "error, the number of connections exceeded the value of MySQL settings, the site encountered a database connectivity problems, technicians should optimize the MySQL server configuration." We're not going to talk about how to change this issue right now, but I want to say that it's a torment for the fans who are eager to know the latest news. As we all know, the term is a Web site on the host of the common use of a title, it said that the site exclusive sponsor of the embodiment of the will, with the meaning of dedicated authority. Website is the official release platform, we can get "the most accurate" "most timely" "the most authoritative" information, now the official website can not be visited, the message is true and false can not be determined, leaving fans can only be suffering. This situation is very bad for increasing the viscosity of the visitor.

　　

In the end, the official web site or corporate Web site to increase the viscosity of visitors, we have from the following aspects of joint discussion:

Technical negligence of technical personnel is completely avoidable, we are not too much discussion, we have to say is closely related to customers.

1. The domain name address of the website should be easy to remember

The website address is what we usually call the domain name. Through practice we found that the most important web site is simple and easy to understand, do not pursue individuality to add special symbols and so on. From the point of view of the website optimization, the website domain name should: the preferred website address and the website topic related skill is uses "-" the symbol, in the search engine view, this is the separator, moreover may let your domain name meaning clear.

　　2. The content of the website to be beneficial to the customer

Content updates on the site can not only take into account the SEO optimization, but also to consider the customer's preferences, our ultimate goal is that people can stay in our website, can not blindly pursue only the advent of Baidu spiders. The content of the website is a website's soul, the customer comes to your website in the final analysis still comes to seek the useful information to him, therefore the homepage design most important point is provides the high quality original content to the customer, the so-called high quality refers to your content actually lets the customer look after very is helpful, The so-called original content refers to your things are unique on other sites can not be found.

　3. The interface of the website should attract customers ' attention

Website interface design requires us to consider the user experience as much as possible, the user experience contains many aspects, the first is the layout of the Web page design, website construction as a visual language is very much attention to the layout and layout of Web pages, especially for the multiple page site, To be more through the layout of the page to reflect the relationship between the pages, in order to be able to change the customer an extraordinary fluent experience, we have to target the group based on the psychological, to match the color of the page, so that customers in a long time to visit our website will not feel tired.

　4. The website to open as fast as possible

Customers can not stay on your site, the speed of the opening of the page is also one of the important factors, if the site is slow to open, first visitors to the site because the site is slow to open and do not visit your site, spiders will slow down because of loading slowly and reduce the number of crawling, impact on the speed of the site also has a lot of reasons, such as code problems, We are not enumerating the problems of space.

The above content is very miscellaneous, just a little personal experience, we discuss it together. Original from the days of mutual data http://www.idcs.cn