How the site's internal links should be optimized

At present more and more webmaster began to pay attention to the site's internal chain optimization, that the site chain optimization can effectively enhance the user's experience, but also to provide a quick crawl of Baidu Spider route, and thus enhance the support of Baidu Spider. This understanding is essentially no problem, but a lot of webmasters are not able to do a good job in the chain, or do the internal chain optimization work is not scientific enough, resulting in the site has not been well optimized.
So let the vast number of webmaster friends understand how the specific internal chain optimization work should be done, if the details do well, it is extremely important, and this is the focus of this paper research. Here is a detailed analysis of some of the details of how to optimize the site's internal links.
First, the site map is the source of the inner chain. Many webmasters can not attach importance to the site map, and even think that the site map is a dispensable function. Because for the majority of users, very little attention to the site map. Because through the site map, users are not able to quickly locate the appropriate content. But the site map can give Baidu Spider to provide a comprehensive network structure, can let Baidu spider quickly cut into the site, and can traverse the site, and thus improve the site crawl speed. This means that the construction of the site map can have a good experience of the search engine. Of course, although the site map does not provide users with intuitive help, but it can make users feel the brand of your site, in establishing a website brand has a good effect.
Second, the website content link depth to be as low as possible. One of the reasons why a single-page site is so prevalent in recent years is that users can see all the content on the site on the homepage, and the speed of web browsing will increase rapidly. If the content of the site is more than three levels of link depth, then need to find a content is often a number of clicks of the geometric multiples, that is, a layer of just click 1 times to find content, and four levels of content need to click 4 times to dozens of times. Because of the need to switch between columns, these will spend a lot of time, but also increase the number of clicks, it seems to increase the time users stay on the site, but this allows users to waste a lot of time in the design, ultimately will let users away from the site.
Third, science sets the keyword anchor text. This is a site chain optimization of an important detail, may be a lot of webmaster believe that the number of anchor text links to the site, then for Baidu will think that the weight of the keyword will be higher, and then can improve the weight of the site content page. But this practice on the one hand will lead to a decline in the relevance of keywords, Shenzhen website construction on the other hand will let Baidu think you deliberately optimize, and then have a suspicion of cheating. Therefore, the anchor text keyword setting is not the more the better, but the close combination of relevance reading, generally only need to set a line. In addition to the expansion of reading can not be too much, too dense, these can not reflect the natural nature of the site optimization, once the suspicion of cheating, you do any effort may be naught.
The first part of the screen is not included. For a website, there will inevitably be a lot of pages that do not need to be included in Baidu, such as some Web content is advertising pages, some have a certain number of confidential pages, and some are registered pages, etc., these pages do not need to be crawled by Baidu spiders, so you can set the Nofollow properties to block these pages. Of course, in addition to the need to set up 404 pages, this can be prevented because the site has a dead link and spider crawling will enter a dead end. Because once Baidu Spider entered a dead end, it will have a serious poor evaluation of the site, resulting in a certain impact on the site weight.

How the site's internal links should be optimized