How the user "emotion" element fetters the user's eyeball

We all know that people are emotional animals, emotions, the endless joys and sorrows, with the computer, network, mobile devices and other technology products, people can more comprehensive to feel the real color design: instinct, behavior and reflection. A story, a memory even a certain time product of the connector can be very effective frame the user's spiritual world.

　1. A Story

Personally, about SEO optimization of the article there are many, whenever I see the content of these articles, I like to see the beginning (because the beginning of the individuals represented more), and then other content, a glance swept the small title, choose the content I want. But for personal webmaster some experience, I will look very carefully, especially some of the article describes the whole of their own optimization growth experience, such an article can most arouse the user's resonance, a story of their own, whether true or not, it can always lead trip readers.

2, a piece of memory

In fact, this article is also the theme of the webmaster often used, "6.28" "8.23" and so on, I believe they are not unfamiliar to the webmaster, talk about these experiences, as long as the webmaster can be experienced by it to attract, seize the user's common experience, the common memory, its "feelings" elements can not be underestimated.

　3, a specific time product connector

The most obvious example is that Baidu Search Engine Homepage logo chart, will accompany China's 24 solar terms in a year, 8 traditional festivals are set to different pages. For example, the Dragon Boat Festival, it is the logo on the dragon.

Emotions change people's way of thinking to a certain extent, and guide us to avoid the bad, in a very pleasant and very friendly environment, people are more receptive to the things they can not accept at ordinary times.

(1) Product advertisement → Emotion exchange

As we all know, product advertising is to make users very disgusted, on the one hand, not only because the ads to the user's trust is very low, on the other hand, the cold product advertising interface is difficult to perceive the user's emotions to make corresponding response, can not communicate with them emotionally.

If the product advertising interface can be personified, the human feelings and beliefs into the goods, to bring fun and happiness to users, resulting in more emotional intersection.

　　

Cute cartoon task Introduction, compared to the rigid blunt text symbols, more can make people interested.

(2) behavior operation → Fast memory

Now on the internet on the major platforms will always have their own some unique features, for novice users, these new features are very unfamiliar to the operation, even a very simple operation process, if you use an Action Wizard file, written in the form of words, no matter how detailed you write, they are difficult to quickly remember. In people's consciousness, there will be a potential "fear of psychology", they are afraid to see a lot of words, resulting in psychological repression, but not conducive to learning and memory.

　　

I believe friends who often play Weibo are familiar with this interface, Sina Weibo upgrade introduction, the form of graffiti looks very "card wow Yi", the child gas sufficient, when have to admit, its introduction is very lively, give people a very strong sense of closeness, the user unknowingly in these actions have been aware of the operation.

Art can be for the net, but the design needs to be user-oriented, each art and design are inseparable from emotion, in the design of the website, emotional design can more easily into the user's heart, triggering the resonance of the heart, thus fetters the user's eyeball.

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