In doing SEO when in fact sometimes our biggest cost is often the time cost, a keyword always takes a certain amount of time to reach our estimated ranking, so it is very important that we predict the time of the keyword ranking, although we can not be accurate to a certain day, but we should at least estimate to a certain week, When a company's network manager or boss asks us how long it takes for a keyword to be done, if we estimate too long it will cause the boss to think that the time cost is too high, we are short of the words are not good for ourselves, so we need to accurately estimate our keyword ranking time, Today to the vast number of webmaster share a few how to estimate their keyword ranking time.
First, the key words of the degree of competition (heat) is what
The first thing we want to see is how competitive the keyword is, if the competition is very large then we do the time is relatively long, conversely, if the degree of competition is small, then we do up the time will be short.
We divide the heat of the keyword into 4 parts:
Unpopular keywords (ranking time of 6 weeks or so)
If we are optimized is already included in the site from the day we operate if, if we optimize the new station then should be included from the day of the start count.
General keywords (8-12 weeks)
Hot keywords (need specific analysis)
Keyword ranking time is more than three months, the general unpopular keywords and general keywords we do not need the team, because the workload of optimizing the operation of our individual can be completed, and for the hot words of our personal optimization and team optimization keyword ranking time is different
Super hot keyword
We can actually do a subdivision of the above four categories, we put the unpopular keywords and general keywords these two categories to take out, we can be classified as a general partial unpopular words, he is not completely unpopular words, but at the same time has a certain degree of commercial competition, this kind of keyword ranking time of about 1 months ~ 2 months or so.
Second, analysis keywords ranked top 10 websites
We are based on the different degree of competition on the key words of a division, the different division also corresponds to the different keyword ranking time, then how should we look at our keyword input which is the category of classification? For different categories of words he has different characteristics.
1. Unpopular keyword features
(1) The top 10 are inside pages, or the first page has more than 70%
(2) To see whether the formal industry if it is the formal enterprise class words and the first 10 are inside the page then it belongs to the unpopular words, because the informal profiteering industry word is processed by Baidu
(3) There is no fixed bidding at the front, there are changes in the bidding link is also possible
Three characteristics to be satisfied at the same time to judge is an unpopular word, for example: Shenzhen Entrepot (pictured)
In addition to the first is the home page, the others are internal pages, while there is no fixed bid
2. General keyword Features
(1) in the top 10 pages, the number of home sites is more than 70%
(2) has a strong commercial characteristics, while the existence of fixed Baidu promotion
(3) In the analysis of this keyword ranked the top three of the site's data when the balance is very good, included, outside the chain and so data is relatively close.
(4) How to judge the general partial unpopular words, search results The first page of the number of Web site no more than 70, and the second page of the search results in more than 80 pages, then judge the word as a general partial unpopular words.
3. Popular Word features
(1) When the Web site in front of the collection of data and other comprehensive data are very strong time.
Baidu domain links more than 10,000, included more than 3,000, Baidu weight more than 3, while the site links and positioning links in the balance value.
Hot keyword case: "Navigator"
We saw the Zhongguancun and Baidu shopping and other Baidu open platform data, all appear Baidu open platform Data key words he certainly does not belong to the category of unpopular words.
We analyze the word Navigator, in addition to Baidu Encyclopedia of the top three site data, Baidu Weight and PR value, back chain, station and outside the number of links can be used as reference data for our data.
Site data for the first place
The second and third, respectively, are cars in China and the Amazon Mall, from which the word navigator is the hot word.
4. Super hot Words
One of the obvious features of the super hot word is that the top site will have an ICO tag, or a well-known large web site, with an ICO label stating that the site has a high credit rating or a brand site, and they are trustworthy in terms of weight.
For example: shoe NET this keyword
There are two Web sites that have an ICO tag.
Summary: We are in the development of SEO optimization plan, we can use our logical analysis to accurately estimate our keyword ranking time, the time is accurate to the week, and we really do it often than we estimate the time before, so it is good for our optimization work, such as My site ( Http://www.51shiyanji.net I estimate the ranking cycle is 8 weeks, we have only mastered how to judge the keyword ranking cycle to better arrange our optimization work.