How to analyze competitor's website and then optimize it

Source: Internet
Author: User

1.GoogleTrends

Google has been known for its strength with its products. Googletrends powerful function should let a lot of companies feel threatened, even "confidential" traffic can be found, what else can not. It is worth mentioning that Googletrends is only valid for high-traffic sites, that is, sites below standard traffic are not counted.

2.Alexa

To be exact, Alexa does not count the site's traffic, only count the site rankings. As a famous world ranking website, like the Forbes Wealth list of the world's favor, even once used as a venture capital code. Although traffic is not the only indicator of Alexa rankings, it is a very important link. So according to Alexa rank, can calculate the traffic of the website roughly. The new version of Alexa provides more detailed functions, such as education, age statistics.

Alexa also only for large flow of the station has a reference role.

3.Compete

It is said to be targeted only at U.S. traffic, but I have checked several large domestic websites and found that they are still applicable in China. Especially referring site This item, the reference meaning is very big. Keyword in this site is the garbled of the display.

4.Quantcast

Like compete, said is only for the United States, but in fact not.

5.WebsiteGrader

You can also query two Web sites, the results of the query can get some unexpected data.

Finally, take a look at some of the optimization site.

One, the website mate Meta tag.

Be sure to write the correct label on your Web page, which naturally contains the keywords you have made. Note: For different Web content, you need to figure out the appropriate tags to improve the search engine's robot coverage of your site, and through this to identify the effective theme of your site, each page mete tags are different.

II. structure of Web site URL

The structure of the site URL should be carefully considered, be sure to use the standard URL normalization, as little as possible with the number and other characters of the long elements appear, that is, with parameters of the dynamic URL address, this is a search engine unfriendly performance. If the program allows, you can use a letter with a marked preference as the content page file name.

Third, the establishment of external effective links and the introduction of high-quality links

There are a lot of knowledge about links on the web, not much to say. Dongguan website Optimization Suggestions: Do not completely import external links to a page, this will lead to search engine in the search for the robot to repeat too many search your page.

Iv. key word density and location of occurrence

Your overall content should contain keywords for your current content, and the best rule is to use statements and phrases to contain your key words, and remember to pay attention to the density of your key words in your content. If you are copying someone else's content, also carefully check it again, the appropriate modification is likely to get you more traffic than he does. (You can read more false original article)

Five, is also the Dongguan website optimization emphasis today: enough patience and tenacity of will.

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