How to analyze whether the peer website is worth exchanging friendship links?

1. Analyze website results

Analysis of a website value is not worth exchange, first of all depends on the Baidu site results. There are two main purposes to View site results:

1. Through the site: domain name, we can learn the details of a website. There is a clear record of "number of related results" in Baidu site results. The purpose of viewing the indexing information is to analyze whether the value of the website of the other party is not worth exchange and whether the other party will exchange information with you. In general, if there are hundreds of entries in different records, there is basically no problem. However, if there are thousands or even tens of thousands of entries in the records, you don't have to consider them.

2. Through the site: domain name, we can also analyze whether a website has been downgraded and the Homepage snapshot. Generally, the website homepage is ranked first in normal site domain name results. If the home page is not in the first place, most of them are caused by the downgrading of the home page or even the whole site. However, some websites do not rank first on the homepage because the weight of the inner pages is too high, the main cause of this problem is that the internal page weight is not exported back to the home page or the internal page chain is too strong. Therefore, when you exchange links, if the site Baidu result homepage of the other website is not in the first place, you should pay more attention to it.

You can directly enter the site: Domain name in the Baidu search box, for example, SITE: www.111cn.net/(note that the site domain name cannot contain http: // or the result cannot be displayed normally ).

2. Analyze the Domain results of the website

Analyzing the value of a website is not worth exchanging. In addition to viewing the site, a domain result is often ignored. Domain is the most important way to check whether the website has any downgrading problem. Domain results mainly include the following three situations:

1. The DOMAIN result homepage is not the first.

The Domain result homepage is not the first website. It can be determined that 100% is the website with the permission to be downgraded. It is better not to consider such websites.

2. The DOMAIN result homepage comes first, but the snapshot time does not match the site snapshot time. Most of them are slower than the snapshot time of site results. There are two possibilities for websites with such problems: one is a precursor to downgrading, and the other is recovering after downgrading for a period of time, this kind of friend chain is still not a good change.

3. The DOMAIN result homepage is in the first place, and the snapshot time is also consistent with the site result, but the site result is in the homepage but not in the first place. For a website like this, we can analyze how the ranking of the main keywords of the website is to be viewed. If we have a Baidu Index and the ranking is good, such a website is worth changing.

You can directly enter domain: DOMAIN name in the Baidu search box, for example, domain: www.hsmf120.com/(the domain name cannot contain http: //; otherwise, the actual results will be affected ).

3. Check whether the website is updated

An important basis for the exchange of friendship links is that the website of the other party is not powerful, and a website that has not been taken care of for a long time will still be suspended even later. It is better not to update websites with zero updates within a week or even a month. In addition, I have read the snapshots. I believe everyone knows that the home page snapshot is stopped for a week or longer. It is best not to change the snapshot first. Even if you want to change the snapshot, you need to understand the specific reasons and then change it.

IV. Check the website indexing rate

Website indexing is a direct manifestation of website quality. A website contains more than 0.1 million articles, but only a few thousand or even hundreds of websites. The degree of spam can be imagined. This is also the reason why many people are too different from Google's indexing when switching to a friend chain.

5. Internal pages should not be changed

Changing links without changing the internal pages is a tricky problem for new users. In fact, changing the internal page is not a problem. The question is what kind of website is like the internal page. Generally, if the weight and snapshot of the website of the other party are within 10 days, the ranking is good. If you change the internal page, you can switch to the cross-level friend chain with pr at three or more. Although PR is no longer used as the basis for search rankings, it is still an important basis for determining the quality of websites.