How to arouse users ' desire for browsing the web

Everyone in a bad mood will make a small mood, the site is no exception, it sometimes will appear 404 pages (user input incorrect URL or management site webmaster accidentally delete a page content). In order to solve unnecessary trouble, we have to perfect the site, first from the site optimization and user experience degree. Under normal circumstances, many webmaster 404 pages as an invalid link, feel that there will be no matter. Why don't we do something more special with those ordinary people? Why don't we grab the user's experience and let the user who browses your site go back to the start page and read more? How can we improve the user's experience by improving the invalid links?

clear the role of 404 pages

1, we all know that 404 pages is the screen of all invalid links. There are two types of invalid links: One is the webmaster accidentally deleted the content of the site, the other is the Web site revision, so that can not access the correct link address. Smart webmaster will set up 404 pages to guide users back to the parent site to browse other content.

2, the occurrence of 404 pages may be the target link broken down. To make an analogy, a user in A5 wrote an article was included in Baidu, but users feel this article is not good, so the article was deleted, then you can set up a 404 page, tell the spider in the crawling time through the 404 page feedback information to update the content.

3, improve the user's trust in the site. Just the OCS station webmaster at first seemed to not understand what the 404 page is, mistakenly think it is invalid link processing tool. If the author encounters a website not open, and does not automatically jump to other pages, I will not take the initiative to return to the homepage to browse this site, so greatly reduce the user's experience, and feel that this site is very unfriendly. When a friendly 404 page invites you to visit other pages, your interest will be instantly picked up, and naturally will not have a boring feeling to the site. 404 page is very understanding, can for users in the process of browsing to give 3-5 seconds of rest time.

4, how to help you hold live user experience degree

Whether it is the homepage of the website or the inside page, must have to attract the user's shining points. Webmaster home of the Shining can give users a deep impression, and the A5 of the sparkle can allow users to browse all the classified information, even if the page out of the problem will not let users just to irritability, thus with customers to establish a friendly relationship.

has built the site's friends have such experience, 404 page is no more than the invalid connection jump, jump has two choices, one is the user's own choice of jump, the other is the website automatically jump. Some webmaster in the setting 404 page, only consider the optimization rankings, and did not consider the user experience degree. Under normal circumstances, 404 page stay time for 3-5 seconds before the jump, and even some sites in the user did not reflect over the direct jump to point to the link page up. Ostensibly beneficial to rankings, in fact the opposite is true. First from the spider crawl angle analysis, whenever the spider crawling 404 pages, if your links all point to the home page, crawling to crawl are the same connection, spiders will certainly be bored. Bad words snapshot stop, sharp point of direct K your site. The author thinks that the setting of 404 pages is best to be widely used, and the links will be pointed to different places, such as homepage, category page, Special recommendation page and so on. You can also use the JS script language to call the site's user-approved content directly in the 404 page. When a jump is not directly back to the home page, to improve the user experience, and secondly improve the user's trust, thereby increasing your feelings.

Many of the site's 404 pages display the wrong information in the same way, which will only increase the user's aversion to you. You might as well set the layout of the 404 page, so that users see 404 pages into a enjoyment. The author thinks that the 404 pages of Chinaz and A5 are quite special (pictured below), giving each user a fresh feel. A5 's 404 page is simple but not monotonous, will not let users have no way back to the mentality. In a word, 404 page layout is good or bad directly with the impression of the user's desire to layout, to achieve the optimization and improve the user experience degree effect.

　　

I think 404 pages is not a simple page, an ordinary but ordinary 404 pages do well, you will feel the different surprises, advantages and potential value are all revealed.

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