How to avoid becoming Google's supplemental material

Google supplements are part of Google's secondary index, but as an auxiliary, supplemental index. Supplements are kept in Google's secondary database, and it is generally difficult to get a good ranking. Today, Xuzhou website construction billion to tell you how to avoid becoming Google supplemental materials.

For a page, if the page is listed as a supplemental material by Google, this is a very unfortunate thing for the site. The pages listed as supplementary materials will be very poor in the search engine rankings, unless the search is very specific long tail words, which will allow the site to lose a lot of opportunities to display, so we want to avoid the site page is classified as supplementary material. So what causes the page to become a supplemental material?

The first is the title and description of the page. We are in the construction of the site, will avoid other pages of the site completely use the title and description of the homepage, not only in order to layout keywords in seo, the same is to ensure that different pages according to the content of the page to use different titles and descriptions.

The supplemental material is for the URL, not a page or a file. If a page has two different URLs, the two URLs may be judged to be normal pages, and the other is a supplemental material.

If there is a lot of similar content in the Web page, it will also be judged as a supplementary material by Google.

So in order to avoid becoming Google supplements, what are our common measures?

1. Specification page title and description

If we pay more attention to the layout of keywords and long tail keyword expansion, this is generally not to worry about. But there are also a number of websites that, at the time of construction, will all page titles and descriptions be called directly from the homepage.

2. Specification URL

Do not allow the site to have a page with two different URLs. If the site in the parsing, will not have the WWW and www are resolved, you can delete one, or use 301 redirect. If it is another case of a page with two URLs, you can use the canonical tag to tell the search engine which page is the canonical page. In the resolution of URL normalization, but also to prevent the dispersion of weights.

3, increase the proportion of content in the page

For some large web sites, many pages exist similar content, such as navigation, advertising information, comments section, the bottom of the site information, and so on, the real content of the page is very small compared to these, in order to ensure the differences between pages, we want to increase the proportion of content information.

The first is to increase the content of the page, from today's theme, this is to increase the proportion of content information on the site, reducing the similarity between different pages, from the perspective of user experience, the content of how much directly related to the amount of information, increased the readability of the site content.

Second, the navigation can increase the content of the chain to retain, irrelevant content to make JS, comments and advertising information can be placed in the IFRAME, embedded in each page, and finally the bottom of the site information, made into a JS page, direct call.

These three points are mainly to use the search engine will not crawl IFrame and JS content of this feature, by reducing similar information to increase the proportion of content.

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