How to build a massive long tail keyword thesaurus

The long tail keyword operation in the middle of the website is what we have to do, we need to search a large number of long tail keywords to further improve our flow and conversion rate, but also to our brand influence and the credibility of a consolidation, today to share a few of the search strategy of a lot of keywords and how to develop a keyword table.

one, the collection of key words

For the keyword collection A lot of webmaster has been familiar with, mainly through the following channels to collect

1. Baidu dropdown box, related search, the use of word-chasing tools

At the same time, including Baidu to promote the collection of assistants, the top ten industry sites, as well as corporate customer feedback key words

2. Industry-focused sites, platforms, related blogs, forums

Focusing on these platforms is mainly about finding out what users are looking for

Through the above two points collection of keywords are our industry users most concerned about and often search the main keywords, the number of these key keywords is not too much, and often the competition is quite fierce, and then we need to expand the way, these keywords through different ways to expand, to obtain a lot of keywords.

Second, expand access to a large quantity of keywords

Here are some long tail keyword expansion methods

1. Baidu Promotion Assistant background recommended keywords

2. Regional expansion methods: such as testing machine, Jinan testing machine, Chongqing testing machine, Sichuan testing machine, etc.

3. Seasonal Expansion Law: Seasonal expansion of the law is more targeted at the medical industry, such as diabetes, can expand the autumn diabetes notice, winter diabetes people should eat what, etc.

4. Career Development law: such as cervical spondylosis, expanding for the driver how to prevent cervical spondylosis, teachers how to prevent cervical spondylosis and so on

5. User thinking Expansion method: This method is applicable to a wide range of industries, consider the user's search ideas, such as: where good, where the best, cheapest, how to wait for these users like to add words.

6. The keyword asks expands the method: for example Our brand Word, may expand for certain brand's product how?

7. Contrast keyword Expansion method: Compare us to our competitors, such as A and b which is good?

8. Go to Baidu to know, search and ask questions and answers platform to search for the development of user concern

9. User search intention to expand the law: such as "lowering blood pressure" is the target keyword, "I want to lower blood pressure", "blood pressure to eat what medicine" these words are through the user's search intention to expand.

10. Product texture, characteristics, function expansion method: According to the product of the above three characteristics to expand the key words, such as "bicycle" as the main keyword, "mountain bike", "road bike" These are based on the function to expand out.

11. Application areas and geographical expansion of the law: such as "Spring Test machine" as the target keyword, then "automotive shock absorber Spring test machine" is based on the application of the field of expansion.

12. Brand name General model expansion method: Common is the mobile phone model, computer model of the keyword expansion.

13. Business model Expansion methods: For example, we are selling children's toys, then "Children's toys wholesale market, children's toy agents, children's toys brand to join" These words are developed through the business model.

14. The nature of the enterprise: sometimes we can also according to the nature of our own enterprises to expand, such as we do Java training, then "Java Training Center, Java Education School" These words are based on the nature of the enterprise expansion.

15. Sales Model Expansion Method: According to our product Sales model to expand keywords, such as we do children's wear, we can expand for "children's clothing wholesale, children's wear, children's online shopping" and so on.

In addition to the commonly used methods, we also have an important way that is the user data feedback key words, these feedback mainly from our customer service department statistics, let the customer service department statistics a cycle of users through which keywords search into our site, After the statistics, we add these words to our long tail keyword thesaurus.

III. Classification and application of keywords

According to the above method, we according to our industry, can expand a large number of long tail keywords, these words are generally thousands or even million, so we want to classify keywords, through the table to show a clear keyword thesaurus.

1. Seasonal keywords, timeliness, scarcity of keywords

We put the seasonal, timeliness, scarcity of these three categories is not the keyword of the public search first to classify.

For example, 2013 Jinan Tourism Strategy (timeliness), winter skin drying with what water cream (seasonal) and so on.

2. Keyword of product category

We have to classify all the attributes of our products in this category, such as price, feature, performance, model, application area and so on.

3. Flow type Key Words

Here the key words are generally have the user needs, but also the user search the main keyword most concerned about, from the side is to be able to form the key words of transformation. For example: Price, model, picture.

4. High conversion of the key words

These words are mainly from the periodical statistics of our customer service department. such as So-and-so can learn, So-and-so can learn, so-and-so can be cured and so on.

5. Key words of influence and credit type

If we are services, health care industry, then credit for us is very important, credit to determine whether users in your website to buy or deal, our brand keyword promotion, coverage is very important, we want to put this kind of words are concentrated to do.

6. Local Key Words

For the local word we mainly around Baidu Index and Drop-down to summarize.

Finally, the formulation of the table, so that the classification is clear and reasonable, clear level.

Summary: Long tail keyword operation in the medium-term website we have to get a lot of keywords through the way above, according to these keywords to expand our content, when we insist on doing it, we will slowly find that some of the industry's long tail keyword has been our monopoly, then our website traffic and influence will naturally improve.

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