How to build a mobile station adapted to the "Baidu light boat program"

The Baidu light boat program has come out with a clear purpose. do you want to increase Baidu's influence on mobile terminals, delete PC-side web pages, and increase the weight of web pages on mobile sites, the goal of this plan is to achieve mobile search. Last year, Baidu s

The Baidu light boat program has come out with a clear purpose. do you want to increase Baidu's influence on mobile terminals, delete PC-side web pages, and increase the weight of web pages on mobile sites, the goal of this plan is to achieve mobile search. Last year, Baidu siteapp and Developer Center were used as a foreshadowing, so this year Baidu should speed up support for mobile stations.

Why?

Both Baidu and webmaster are opportunities and challenges. we know thatBaidu has an absolute advantage in PC trafficCan allocate a large amount of traffic to webmasters, whileMobile terminals are delayedI think the reason is the rise of apps over the past few years. just like the popularity of computers, software downloads have an absolute advantage and thus a batch of download sites have emerged ".

Today, with the rise of PC-side "cloud computing", HTML5 and other technologies, there is no longer a need for software on the computer: software is no longer needed for what can be done on the web page, in the future, such "Download" websites will become increasingly unavailable.

In Lu Songsong's view, in the future, mobile terminals will still focus on web pages. the apps installed on users' mobile phones are mainly "BTA" and other products. there are not many commonly used apps.

What should we do next?

The above introduces the big environment. next we will introduce how to make a mobile station adapted to the "light boat program? As the name suggests, such a website should meet Baidu's technical needs as much as possible, especially for small and medium websites that do not have the right to speak,Baidu cannot make special technical optimization for your 1 or 2 sites. you are not Sina or NetEase. Baidu does not have to waste time on you. the only thing that webmasters can do is to adapt.

So how to adapt? Baidu has provided technical specifications:

1. preferred self-built h5 mobile station

Baidu mobile search advocates that webmasters use h5 self-built mobile stations, rather than other languages such as xhtml. Meanwhile, if webmasters already have pc websites and have obtained certain weights for Web searching on pc terminals, we recommend that you use the open adaptation tool of the webmaster platform to submit the correspondence between the pc and the mobile station so that h5 can inherit the weight of some PCs on the mobile end;

2. your own SiteApp

SiteApp is a site for creating apps. This tool is dedicatedThere are PC sites but no mobile sitesPrepared by the webmaster, the all-in-one mobile site building tool, I used "SiteApp site building" more than once in the previous article, this tool does not need to be said, indexing, crawling are very fast.

You can log on to http://siteapp.baidu.com/to create a website.

3. Baidu transcoding

If you do not have the strength to develop h5 mobile stations, you are not interested in SiteApp, and you do not want to use another "mobile website creation tool ", the "Baidu transcoding" service can solve mobile-side search problems. However, Lu Songsong suggests that you do not select this method as much as possible. The effect of the first transcoding service is not very friendly to the user experience; the second reason is that the traffic you should obtain stays in Baidu's cache and you have to use Baidu transcoding. then you can claim your own transcoding site, it is also good to get a bit of revenue from the alliance.

Http://m.baidu.com/l=3/tc? Srd = 1 & dict = 20 & src =

The templates I provide are self-contained with Baidu transcoding service. you can take a look at the demonstration.

4. introduce the open adaptation tool

The webmaster platform launched an open adaptation tool early on. First, it can help the webmaster to submit the correspondence between the pc station and the h5 mobile station; second, you can use the meta statement to tell Baidu that this is a mobile site.

Open adaptation tool introduction: http://zhanzhang.baidu.com/wiki/62

Tell Baidu that this is the easiest way for a mobile site to add a Meta statement, for example:

......

This code indicates that it takes effect only when users access the site through Baidu mobile search and will automatically jump to the 3G page. On mobile pages, we also recommend using html5 mobile pages (which is a future trend ).

To create a mobile page, you only need to add the HTML5 DOCTYPE:

Mobile site optimization:

1: use html5 mobile pages whenever possible.

2: it is best to add the meta tag of the description attribute to the webpage, for example:

3: it is best to have clear mypos navigation information on the page.

For example: Baidu knows> Computer/Network> Windows7> current browsing content

4: As mentioned above, the most important thing is that robots should be open to Baidu.

Conclusion:

As a mobile station, most webmasters will use ready-made source code or tools to build the site. Therefore, this article does not provide a method for building the site, but shows you how to determine whether these codes or tools are suitable for Baidu's boat program. Only when the most basic code is adapted to Baidu can we talk about mobile site optimization, and the rest depends on our own persistence and efforts.