How to carry out traffic promotion for industry

Our webmaster sometimes in the optimization of a slightly more competitive keywords will find that even if we do a lot of basic work our keyword ranking or not go, or even if it is not stable, because now the SEO era is not pure SEO technology era, SEO and promote the combination of more and more close, A new website if you want to get a better stable ranking we have to do is to promote traffic, through the promotion of our site to guide more traffic to form more audiences, so that the search engine will know that our site is popular with users, Nature will give us a better ranking, Today to share the discussion on how to develop their own industry flow promotion program.

First, why to carry out flow promotion

We mentioned that traffic promotion can shorten our keyword ranking cycle can also make our keyword ranking more stable, the reason is mainly by the ranking of several factors to determine the score:

1. Link score This is the base score, and that's what we call the overall score of the chain and the inner chain.

2. The basis of the score base score is mainly our site the overall basis of the details of the score, including the speed of the site opened, picture description, title, navigation, the use of labels, sample text and so on

3. The score of the first two points of the user's score can be improved by some means, the user's score is to let the user to determine whether our site is reasonable, our existing ranking is reasonable, the score search engine is through the user came to the site to leave a series of data to judge, including PV, bounce rate, Page stay time and so on. Search engines based on these user data to see if the current ranking is reasonable.

4. Gain score (site gain) gain score is the most important reason for us to do traffic promotion, the gain score is based on the audience, and when a site audience is bigger, his gain score will be higher, for example, there is an article we also send on our own website and Sina, At the same time, both articles in the home page or other pages have no entrance, then Sina's article ranking will be far more than our own site This article ranking better, this is because Sina's audience than our own site many reasons.

So our own site can use the gain score this point through the promotion of guiding traffic to our website, increase our site audience, so as to help push our site rankings.

Second, the flow promotion should do

1. Know who our users are

We need to locate our products or services, and after that we have to figure out which group of users to buy our products or services, and whether our users will not use the Internet to find information or to trade via the Internet. We also have to see whether our products have a targeted channel, for example, a line of fruit wholesalers, he received fruit from the farmers in the hands of the whole country, he has a fixed channel, if we put the fruit wholesale to the Internet that the possibility is very low, the fruit shop owner will not go to the Internet search information.

2. Know where our users are

Mainly to see what kind of platform our users focus on the Internet, Weibo, question and answer platform, business-to-business platform, YY, QQ, micro-letter, mail, such as the famous shopping community Mushroom Street His user groups are mainly concentrated in micro-bo above, mainly through micro-blog to their own site to guide traffic.

How do we know where our users are on the platform, we want to see our products and services to see if these platforms meet our products and services publicity.

For example, micro-blog is mainly a share of products and services to the user assembly site, question and answer Platform General Service class will be concentrated here, business-to-business platform is generally enterprise product class concentration here, yy this platform is mainly net earn and entertainment this kind of users concentrated here, For QQ We can put our key words in QQ group or space to search, see whether the user is concentrated phenomenon, micro-letter is the best place for local service marketing, for the mail if we can get accurate user mailbox then we do the mail flow is valuable.

3. By what means to pull users over

Analyze requirements and extend requirements

We want to analyze the needs of our targeted users what some of the user needs analysis we have talked about many times before, mainly through the Baidu Drop-down box and related search and observation of the top 10 site title and content, to sum up what our users targeted needs.

Know the needs of users, we want to further expand the needs of users, for a certain user needs we have to think about what the user search after the end, we use these we expand the needs to do content to guide users to our website.

4. How to let users create value for you

(1) Buy products users come in can buy our products or enjoy our services

(2) Contribution flow We do not need users to buy our products or services only need users to contribute to our web site traffic and in the future will often come to our website, while competitors are also able to contribute to our web site traffic, For example, we guide the flow of traffic after he found that our site's image is very strong or we update the article every day, when competitors will come to your site at intervals to look at your pictures or collect your article, which gives you the flow of contribution.

Summary: In the optimization of the time maybe our link score and base score and other competitors are similar, so for the rankings we are very difficult to surpass them, so we must through the flow of promotion, to guide more targeted users to our site, such as My site (http:// www.51shiyanji.net) I will go to the test machine bar to guide my flow, so that our audience will be higher than the competitors in the same industry, our rankings will be better than them.