How to choose a method suitable for your personal website to make money

Today, I want to talk about the following main points: 1. The current Internet situation. 2. Types and composition of Chinese websites. 3. The main revenue model of the website. 4. How do I select my own profit model for my website. 5. I personally give you some suggestions on the website.

I. Current Internet situation

At present, the Internet situation in China is very good. In the next few years, more and more Internet users will certainly join our internet army. There is no doubt. However, in the short term, I mean from the second half of the year to the whole year of the year. As the pace of economic growth slows down, the Internet will certainly be affected.

The US economic downturn has directly affected the international economy. At present, vc has gradually begun to close the door to investment. As a result, all of us have begun to tighten the bank, advertising, as an important means of promotion, will inevitably be directly affected. Therefore, I would like to remind you that in the next two years, you should be prepared to tighten your belt and think about your website, your career development direction, and opportunities, in case of future opportunities, make good use of them.

II. Types and composition of domestic websites

At present, the domestic internet mainly consists of the following types of websites: 1. Portal and information port-mainly large companies and countries operating. 2. E-commerce: In, e-commerce is very popular, and the development direction will be good in the next few years. 3. Industry: at present, when industry websites are the best in terms of momentum, many industry websites are favored and relied on by vc and users. China chemical network and 39 health network are outstanding representatives. 4. Entertainment: such websites are easy to get traffic and attention. At present, most of our webmasters are engaged in the construction of these websites.

III. Current main website revenue models

At present, the website's revenue model is mainly divided into the following types:

1. Advertisement-in any case, in the past 10 years or in the next 3-5 years, I personally think that the most important model of Internet revenue is advertising, because websites are basically, it is an information publishing channel and a media. For the media, the most valuable and meaningful thing is publicity. Advertising can only be widely spread for the purpose of notifying the public. The internet will undoubtedly be the best way to tell the public over the next few years-targeting young people with consumption power, it is easy to accept new things and be susceptible to brand influences.

2. E-commerce: the most popular business model in, as I just mentioned. Taking Alibaba as an example, since Alibaba went public, many similar companies have made investments, such as Jingdong Mall. In the next few years, e-commerce will be a major focus of Internet development.

3. Value-added income: including membership fee collection, sp, and some essay and resource websites. These websites have a very good pattern and will have greater development potential in the future. I personally look very optimistic about such websites. Because he can bring practical and useful products and services to everyone, if his uniqueness can be well developed and promoted, a series of listed companies will emerge in the future.

4. The combination of online and offline models is typical of Ctrip and 51job. For these companies, the network is just a window for them to expand their influence and provide services, their main source of revenue is still relying on real offline services, such as Ctrip. If there are no partners in thousands of hotels, it is impossible to reach the current scale, combining offline services with online convenience features is undoubtedly a very promising development model.

4. How to choose your own profit model for personal websites

Now let's look at the fourth point, that is, how to choose your own profit model for personal websites. As mentioned above, we are all paving the way for this topic.

For personal websites, I personally think that most websites have entered a misunderstanding. Before making a website, you often think: how can I make money quickly by making a website? How to make more money? How to quickly obtain a large amount of traffic?

In fact, my favorite method is to consider what I want to do first? What services can the Internet provide me? How can we help me and those who have such needs?

The founders of youtube and flicker started to make a website for their own interests. They both wanted to share a platform with their friends, so they made the product and succeeded.

There are also many people in China who want to learn how to do things when they see that others have succeeded. However, in many cases, it is not a human anti-type dog. In the end, the money is spent and the energy is spent, but it is often a bamboo.

So if I want to do the website now, I will consider what I like? What do people in China, especially those who like surfing the Internet, need? Then I am considering the next step.

So what if I select a direction? First, we should analyze whether this direction is feasible or not, and whether it can be done by ourselves. We must combine our own capabilities and advantages. For example, if you want to build a super-large portal, it is definitely not suitable. Everyone needs to know that we are still the webmaster, and we only have the strength of the individual, so we should not: greedy for perfection. At the beginning, I had a psychological Portal 521yy.com, greedy for perfection, and made more than 60 channels in one breath. Later I found that I could not do it myself. Therefore, remember to combine my actual situation with my own experience.

Then you decide how to do it-don't think about writing a perfect set of programs on your own-this is a waste of time and energy. However, do not download a bunch of bugs from the source code station. If you change the code, you should know that the station is your own child and you must keep it up from the beginning. Therefore, my personal suggestion is: based on your own economic strength, select a set of charging procedures, make certain changes, and then use them.

After selecting the website location and setting up the shelf, what then? Pay attention to the following two aspects:

If your website is partially functional, pay attention to user analysis and analysis of similar websites-be sure to meet the needs of your users best, it provides a better user experience than similar websites. Many times, a small feature may be the reason why users choose from you. Users are always the most important, so you must study and study again. Shi Yuzhu spent two months in the countryside chatting with the elders and analyzing the market. This was why he knew the user's needs, you have mastered the attacking power.

If your website is content-oriented, please do not be afraid of trouble. Be sure to stick to originality first, whether you are yourself, your friends, or the experts you invite, make sure that at least 40% of the website content is invisible to other websites. Only in this way can you succeed. The reason why Li's bubble and car House can get up quickly is that he insists that all content is original-there are no fools in this world, no one likes to flip around and read things that others have read many times, especially when our website was still small.

If the website develops slowly, I suggest you never rush to make money. -- Before your website reaches 20 thousand ip addresses, I suggest you do not place advertisements. At least do not put too many advertisements. To make the page look beautiful, you can put a little more. Impatient to eat hot tofu. When our website is truly done, we have a certain reputation in the market, and it is not too late to advertise.

Of course, I am not opposed to the ip address brought by search in the early stage of website development. In fact, this is also the main source of the ip addresses of most of our Webmasters. The key is not to rely too much on search, let alone try to cheat the search, now google and Baidu are both very smart. If you cheat on him, you will often get a very painful lesson. In addition, if the content on the website is not perfect, the user will not be patient and wait for your original product to appear later. At present, the information source is too wide, and the user loyalty is getting lower and lower.

Regarding the identification and selection of advertisements. I personally think that Baidu and gg are the best choice for small and medium-sized websites. Of course, Baidu and gg are not the most profitable products, but they are currently the most stable, long-term products can bring us the most sustainable benefits.

Of course, Baidu and gg alone cannot be used, because our website also has a feature that I have always emphasized on various occasions. We are media, so we have an unquestionable influence on the brand! We can make image advertisements, which are exquisite and encouraging, and bring us good profits.

Therefore, we can choose some brand advertisements, which is why I ask everyone to think about their own Positioning. In fact, to become a leading website in sub-industry, many times, large brand advertisements come to you. From an early point of view, many end-user-oriented products, whether on the Internet or in traditional industries, have increasingly noticed the influence of small and medium-sized websites and industry websites on their own markets, performance payment and duration payment are also our best effort.

However, no matter what kind of advertisement or profit model you choose, you must keep in mind the following points: where is the characteristics of your website, where is the cohesion, where is the development, and where the users are. Be sure to understand your website and make a clear positioning for your website so that you can gain a stable position in this market.

A good start is half the success. I hope that all of you will be able to choose a good development direction for yourself at the beginning. The same is true for friends who already have a certain number of websites, we must rethink our website and find out where I can be different. We need to know that, in this world, there is a huge amount of information, and only you can be different, you will have a better development opportunity. (